As 2012 comes to a close, SECURITY SALES & INTEGRATION encourages readers to reflect on the many developments that have transpired in the electronic security industry during the past 12 months. To that end, the SSI staff has compiled a series of ‘Top 10’ lists based on reader popularity. Following are the 10 most viewed feature articles on securitysales.com in 2012:
1. P1 Makes National Accounts Priority No. 1
[February 2012] Long one of the largest and best-known residential installation and monitoring providers, Protection 1 has had its share of ups and downs. Now an ownership change with celebrated CEO Tim Whall at the reins has P1 broadening its ambitions in the commercial marketplace.
2. Signs Indicate Challenging Road Ahead for Electronic Security Industry
[January 2012] SSI’s 2012 Industry Forecast queries more than two dozen security authorities from all corners of the industry to tell you what to expect and how to target success. While customers expect more and competition is intensifying, security integrators and dealers are uniquely qualified and positioned to come out on top.
3. Monitoring Missteps Cost Provider $8.6M
[March 2012] The customer of a national monitoring company was beaten and sexually assaulted in her home. An investigation found the provider recklessly breached its duties to the plaintiff due to egregious central station procedures. The case reinforces applying best practices and minimizing liability exposure.
4. How to Sell More Fire/Life-Safety Solutions
[May 2012] End users typically view fire/life-safety systems as expenditures they would prefer to avoid rather than an investment paying dividends across the organization. Open C-level decision makers’ eyes to show them how today’s solutions not only protect people, assets and facilities, but also ensure compliance, mitigate risk and lend peace of mind.
5. How Your Fellow Marketers Do It Right
[June 2012] Winning sales & marketing best practices developed and deployed by installing security contractors across North America highlight the 17th Annual SAMMY Awards. Which companies took home the trophy hardware and what set them apart is detailed here. Takeaway tips and advice abound.
6. School District Unifies Its Security
[March 2012] A Southern California school district seeks to overcome a DVR-based analog surveillance system and its poor video streaming and playback, and contend with unwanted guests gaining access to its campuses. Find out how Culver City students are becoming safer thanks to a new and integrated IP video and access control solution.
7. Alarm Company Execs Explain How to Outpace the Competition
[January 2012] In an exclusive roundtable, presidents and general managers from four leading installation firms discuss the current state of their regional markets and provide details of how they are positioning their companies for success in 2012.
8. ‘Cake Boss’ Served Sweet Security Solution
[June 2012] TV’s “Cake Boss,” Buddy Valastro, wasn’t about to settle for half-baked security when it came to safeguarding his new 60,000-square-foot, multipurpose warehouse in New Jersey. As is his way, the celebrity mixed the perfect ingredients of integrator, supplier and products to cook up a delectable IP video and intrusion solution.
9. 10 Ways to Future-Proof Your Business
[February 2012] Whether an owner intends to hold onto a security systems business long-term, pass it down through generations or sell it, a solid plan is critical to build the value necessary to accomplish those goals. Getting down and dirty to implement and execute today can have you smelling like a rose tomorrow.
10. Bright Ideas: CEOs Keep Their Eye on the Prize
[August 2012] If you want your security business to be more successful then you’ve come to the right place. In a relaxed but frank forum, four of the industry’s top independent integrator company executives come clean on what’s behind their winning ways.