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The Faces in Your Crowd

SSI’s 2010 Demographic Census reveals the unique qualities that distinguish the dedicated security professionals who own, operate and manage North America’s installing systems businesses.



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Who are the managers and leaders of today’s installing security companies? Don’t you really want to know? Who are the people dedicated to promoting safety and protection, and who possess the business acumen and technical know-how that has elevated the industry and continues to drive electronic security forward? Where do they come from? What is their experience? What are their beliefs? How do they run their businesses? What are their commonalities, and differences? If this is your peer group, don’t you really want to know more about your colleagues and competitors, and see how you stack up?

Wonder no more. To answer these and so many more riveting and relevant questions, SSI has released the results of its third, biannual Security Industry Demographic Census. The 2010 study polled nearly 300 managers from all levels of installing security dealer and systems integration organizations. Conducted by the research team at Bobit Business Media, SSI’s parent company, the project was further solidified by the participation of the Electronic Security Association (ESA), Central Station Alarm Association (CSAA) and (ISC organizer) Reed Exhibitions.

Taking the evolving industry, dynamic business climate and tempestuous economy into account, the Industry Census has been accordingly enhanced, modified, and expanded. While some of the findings are what one might expect, others are rather startling.

In general, managers at security installation firms are college-educated, Republican, 50-year-old Caucasian males who are married with three kids and have spent at least 20 years in the industry. Meanwhile, most say they are working long hours in the face of higher stress and fl at or less financial compensation.

From an operations standpoint, 84 percent of companies conduct background checks of prospective employees, retirement benefits are down but profit-sharing opportunities are up, vehicle fleets have been slashed, and “greenness” is not a high priority.

The full story unfolds in the colorfully presented data that follows.

Article Topics
Business Management · Video Surveillance · Access Control · Fire/Life Safety · Systems Integration · Other · Fire/Life Safety 2 · Research · CSAA · ESA · ISC · Research · Research - Security STATS · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
Contact Scott Goldfine: sgoldfine@ehpub.com
View More by Scott Goldfine

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CSAA, ESA, ISC, Research, Research - Security STATS


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