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Spotlight on ISC West

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9 Show Highlights From ISC West 2014

SSI Editor-in-Chief Scott Goldfine reviews his top highlights from ISC West 2014.
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The Security Industry’s Top 3 TV Commercials

Check out the 19th annual SAMMY Awards nominees for Best TV Broadcast Ad.

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What must marketers do to create a successful television commercial?

For one, they must portray something that looks good, feels good, is simple to use and cool to own. The ad must also be well executed, and, if it has the power to make consumers feel any type of emotion — happiness, sadness, or maybe even fear — then marketers are on the right track.

SSI will acknowledge the industry’s best television commercials during the 19th annual SAMMY (Sales and Marketing) Awards on April 1 on the eve of ISC West 2014.

Take a look at this year’s finalists for Best TV Broadcast Advertisement. Then be sure to check back to SSI following the SAMMY Awards presentations to see who earned top honors.

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Which television advertisement do you believe is the most effective? What makes a great online broadcast ad? Leave your responses in the comments section!


Article Topics
Business Management · News · Media · Video · ISC West · Marketing · My Alarm Center · Protection 1 · The Protection Bureau · All Topics

About the Author
Ashley Willis
Ashley joined SECURITY SALES & INTEGRATION in 2010. She has worked on many trade publications, including Auto Rental News, Business Fleet, Automotive Fleet, Work Truck and Government Fleet, to name a few. She earned her undergraduate degree in English with an emphasis on education from California State University, Northridge (CSUN). Based in California, she is also the Web Editor for Campus Safety magazine.
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Marketing, My Alarm Center, Protection 1, The Protection Bureau