What must marketers do to create a successful television commercial?
For one, they must portray something that looks good, feels good, is simple to use and cool to own. The ad must also be well executed, and, if it has the power to make consumers feel any type of emotion — happiness, sadness, or maybe even fear — then marketers are on the right track.
SSI will acknowledge the industry’s best television commercials during the 19th annual SAMMY (Sales and Marketing) Awards on April 1 on the eve of ISC West 2014.
Take a look at this year’s finalists for Best TV Broadcast Advertisement. Then be sure to check back to SSI following the SAMMY Awards presentations to see who earned top honors.
- My Alarm Center
The Protection Bureau
Which television advertisement do you believe is the most effective? What makes a great online broadcast ad? Leave your responses in the comments section!