Telling the world, or at least the markets in which you play, why your business is worthy to be selected by customers ahead of the competition is an important part of establishing your brand. A big part of marketing is forming a personal connection with existing and prospective clients through your brand.
Many cost-conscious installing security contractors struggle with deciding which marketing strategies to commit their dollars to achieve this important goal. Also challenging is deciding when it’s time to change advertising campaigns or add another one.
Therein lies the crux of Security Sales & Integration’s Sales and Marketing Awards (SAMMYs) program. It affords the opportunity to recognize the industry’s top marketers while providing an instructive means to glean what works, what doesn’t and what can be improved upon. The following mini profiles highlight the winners of the 12 marketing categories from the 19th SAMMY Awards. Give them a good read; you just might find some nuggets to incorporate into your own marketing endeavors.
This year’s program attracted more than 200 entries from throughout North America. Protection 1 captured the most overall awards, winning in four of the six categories in which it was a finalist. Other multiple winners included Stanley with three category nods while Tyco Integrated Security and Atronic Alarms each hauled in two wins. New for this year were categories for Best Social Media Campaign and Best Online Broadcast Advertisement.
SSI thanks program sponsors ADI, Fire-Lite by Honeywell, G4S, Honeywell, Campus Safety Magazine, ISC Expo, Electronic Security Association (ESA), PSA Security Network and Security Industry Association (SIA) for helping make the 2014 SAMMY Awards possible. Acknowledgement is also due to the esteemed panel of judges: SSI Hall of Famer Charlie Darsch, retired director of corporate relations for System Sensor; Jon Daum, partner, Daum Weigle Public Relations; Jason Knott, editor-in-chief, CE Pro Magazine; Lucette Nicoll, founder, Nicoll Public Relations; and Sue Toscano, vice president, Nicoll Public Relations.
Here is a look at the winners: