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TycoIS Scores With Sports-Themed Marketing

Tyco Integrated Security's exceptional year helped the firm earn runner-up status for SSI's Installer of the Year. Find out more.

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An SSI Installer of the Year winner a year ago, Tyco Integrated Security (TycoIS) had to settle for runner-up status after posting another exceptional year. A business unit of Tyco, the Boca Raton, Fla.-headquartered business employs 7,500+ employees in 200 locations who serve around a half-million commercial clients. Approximately 37% of its parent company’s $10.6 billion of revenues in fiscal 2013 were generated from North American installation and service.

During the year, TycoIS continued to leverage traditional media channels to present key messages to the public through a steady stream of press releases that include new product launches, industry awards and personnel announcements. High-profile video to reach its target audience included TV commercials featuring NFL Hall of Famer Steve Young as well as a video spotlight on the partnership with Fenway Park. In addition to conducting frequent satisfaction check-ins with customers, TycoIS has used tradeshows to personally connect with current customers. For example, at ASIS 2013 the company set up two customer appreciation events.

“The first event focused on touching base with global customers and included a cocktail party that provided time for executives to meet face-to-face with their customers,” says TycoIS Vice President of Marketing Hank Monaco. “The second event was hosted at a planetarium and featured live music, food and drinks for everyone to enjoy. There were no speeches made, rather the event was an opportunity to thank customers for continuing their partnership with the company.”

Social media platforms are another way TycoIS is keeping current and potential customers informed. For example, specific LinkedIn groups for the financial services and food defense verticals were developed to help reach and engage with those targeted audiences. TycoIS also offers high level training, employee career paths, and is active in community and industry causes. TycoIS V.P. of Industry Relations Jay Hauhn is the current CSAA president, serves on SIA’s Board of Directors and his contributions to furthering industry technology and standards earned him induction into SSI’s Hall of Fame

Article Topics
Business Management · People & Profiles · Sales & Marketing · SAMMY Awards · TycoIS · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
Contact Scott Goldfine: [email protected]
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