AUSTIN, Texas — As the $1.8 billion global door phone market transitions from audio to video technology, video door phones will account for 50% of worldwide unit shipments in 2017, according to a new study from IMS Research, now part of IHS.
The report titled, “The World Market for Audio and Video Door Phones – 2013 Edition,” forecasts worldwide unit shipments of video door phones will increase by 7.5% during the next five years. The study notes that several trends will help drive the transition from audio to video door phones, including increased integration with building automation, a transition toward “hands off” indoor units along with larger 7-inch screen sizes. Additionally, an increase in the use of network systems and megapixel cameras will also play a role in the shift.
“The transition from audio to video door phones is occurring in all regions around the world, and is being driven by many factors,” says Oliver Philippou, market analyst at IHS. “Ultimately, this change is due to a reduction in the price of video door phones, and the consumer’s perception of increased security via better identification of those who are trying to gain access.”
The study observes that although technological developments will help drive the market forward, the majority of products shipped will be entry-level devices due to the highly price-sensitive nature of the business.
With the arrival of low-cost Chinese suppliers, with some being able to produce audio door phone indoor units for as little as $3, the market will see a rise in video solutions. The competition from the Chinese manufacturers will prompt traditional branded suppliers to push video door phone products more aggressively in order to maximize profits, according to Philippou.
“This has allowed low-priced, unbranded products to gain market share in the audio door phone market,” he says. “However, it is not just audio door phones that are experiencing a price decline. Video door phones are also dropping in price, making them more accessible to wider markets.”
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