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Will a Dealer Program Deal You the Right Hand?

Independent security installers searching to pinpoint the right dealer program have much to consider. Getting a handle your specific business needs and expectations, as well as understanding your obligations to a program, are key. Read on to create your own roadmap for locating the right partnership.



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A Dealer Program Sampling

ADT Authorized Dealer Program

Aurora, Colo.

(866) 744-3432

adt.com/dealer

Program highlights: National brand awareness, lead generation, wide variety of training and credit lines with major equipment suppliers. Advertising tools coordinate with ADT’s national advertising campaign, including sample direct mail pieces, Yellow Pages ads, home show display tips, radio scripts, newspaper ads and more.

Alarm Capital Alliance (ACA)

Media, Pa.

(866) 484-4800

alarmcapital.com

Program highlights: ACA’s Affiliate Program provides a flexible source of capital by purchasing bulk accounts from independent dealers that want to raise cash without being strapped with interest payments and without losing all of the revenue streams from the accounts they sell. Will buy anywhere from 100 to 5,000 accounts based on a multiple of RMR and hold back a portion of the purchase price.

AlarmWatch by COPS Monitoring

Hunt Valley, Md.

(866) 500-8808

alarmwatchinc.com

Program highlights: Allows members to sell systems as an authorized dealer; consumer (buyer) financing/leasing; dealer financing/lending; educational programs/training; sales contests/awards; networking opportunities among dealers; monitoring service discounts; sales leads; marketing materials; equipment discounts.

Brivo Blue Independent Dealer Program

Bethesda, Md.

(866) 692-7486

brivo.com/dealers

Program highlights: New and existing independent dealers are eligible to participate and are categorized at “Silver,” “Gold,” or “Brivo Blue” levels, based on specific criteria and commitments. Brivo provides product demonstration experts, market development planning, as well as market development funds to foster growth for all three levels.

Central Security Group

Tulsa, Okla.

(888) 848-8851

Program highlights: Zero holdback on accounts with >650 credit score; three-month guarantee period; high multiples paid; no UCC filing/lien; non-exclusive; no first right of refusal on accounts; personal dealer coordinator; bulk purchases of accounts.

Guardian Protection Services Authorized Dealer Program

Warrendale, Pa.

(800) 379-3465 ext. 11523

guardianprotection.com/become-a-dealer.aspx

Program highlights: DART, a proprietary Web-based service that allows dealers to quickly upload documents and be paid electronically. STORM, a proprietary Web-based service that helps dealers facilitate the ongoing management of their relationships with their customers. Also, expert training; competitive multiples; revenue sharing; opportunity to own accounts; marketing materials; weekly funding; customer referrals; partnership with a well-known brand; collaborate with Guardian senior-level management and other authorized dealers at annual Guardian Authorized Dealer Convention.

Honeywell Authorized Dealer for Commercial Security Systems (CSS)

Melville, N.Y.

(800) 645-7568, ext. 2742

honeywellcss.com

Program highlights: Honeywell’s CSS program supports midrange commercial and industrial security dealers by offering customized marketing support, targeted sales opportunities and technical training programs. The program is designed for dealers with expertise in intrusion and fire, video surveillance and access control.

Honeywell First Alert Professional

Melville, N.Y.

(800) 573-0154

firstalertpro.com

 Program highlights: With more than 400 members, the program is one of the largest networks of independent installing security contractors. Members have protected territories, an exclusively-branded product line and the Dealer Development Group (DDG), which provides training for sales, management and technical personnel.

Integrator Support LLC

Westminster, Colo.

(877) 421-6963

integratorsupport.com

Program highlights: This PSA Security Network-affiliated company is a provider of remote monitoring, interactive video, hosted access control and leasing services. Dealer program members receive materials and training to effectively sell managed services to their customer base, along with materials to help them learn how to compensate staff, market their services, and how to spec and price managed services projects.

Mobotix Channel Network Program

New York

(212) 385-6126

mobotix.com/eng_GB/Partners

Program highlights: Mobotix-issued partner certificate, online training programs, support on customer visits, product discounts, specialized technical support, leads and referrals, PR and marketing support, and more.

Monitor America

Moonachie, N.J.

(877) 971-6771

monitor-america.com

Program highlights: Offering a holistic security solution to residential, small business, dealers and integrators, the company hosts cloud-based video, analytics, access control and other virtual services in addition to traditional intrusion and Personal Emergency Response monitoring services.

Monitronics Authorized Dealer Program

Dallas

(877) 431-6208

monitronics.net

Program highlights: Offers a national lead distribution program, revenue sharing, competitive multiples, billing services, monitoring discounts, national training program, exclusive equipment and discounted marketing materials. Program members can keep or sell their accounts and remain independently branded or adopt the Monitronics brand.

SAFE Security Dealer Network

San Ramon, Calif.

(866) 755-7233

safedealernet.com

Program highlights: Competitive multiples, flexible guarantee options and reliable funding. The application review and approval processes have been streamlined to enable immediate and daily funding. Also, a complete range of services to dealers from bulk purchase of accounts, to wholesale monitoring and billing in UL-Listed, Five Diamond central station; subscriber management, equipment discounts, and personal support; free paperwork and yard signs to list of co-branded marketing materials from which dealers may choose.

SentryNet

Memphis, Tenn.

(800) 635-9754

sentrynet.com

Program highlights: Free marketing materials, educational programs and training, dealer excursions and conventions, monitoring and equipment discounts. Members are allowed to participate in multiple dealer programs.

Supercircuits S|C Black Program

(877) 572-2522

sc-black.com

Program highlights: S|C Black dealers have exclusive access to Supercircuits’ security products and solutions, which are not available to end users. Dealers can also participate in lead referral, co-op marketing and private labeling programs.

THRIVE Intelligence Channel Partner Program

Dallas

(972) 331-6920

thriveintelligence.com

 

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Article Topics
Business Management · Dealer Programs · Features · Guardian Protection Services · Jason Cane · John Madden · Mary Lynn Moriarity · All Topics

About the Author
Rodney Bosch
Although Bosch’s name is quite familiar to those in the security industry, his previous experience has been in daily newspaper journalism. Prior to joining SECURITY SALES & INTEGRATION in 2006, he spent 15 years with the Los Angeles Times, where he performed a wide assortment of editorial responsibilities, including feature and metro department assignments as well as content producing for latimes.com. Bosch is a graduate of California State University, Fresno with a degree in Mass Communication & Journalism. In 2007, he successfully completed the National Burglar and Fire Alarm Association’s National Training School coursework to become a Certified Level I Alarm Technician.
Contact Rodney Bosch: rbosch@ehpub.com
View More by Rodney Bosch
Dealer Programs, Features, Guardian Protection Services, Jason Cane, John Madden, Mary Lynn Moriarity, Monitor America




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