Layering Security Services Helps Meet Customer Needs

By Peter Giacalone | April 26, 2012 | Comments (1) | Post a comment

My postings usually relate to the technology, logistics and business of security. As important as this is to assuring that our customers stay secure, we as security professionals should never lose sight of the fundamentals. As security professionals, we strive to provide the best possible electronic security solutions for our clients that will meet their unique lifestyles or logistics of their business. This element should always remain to be our focus as we survey a potential or existing customer’s premise. Another equally important factor that we must communicate to them is their responsibility of assuring that their premise is maintained properly, and more important, not neglected to where their lack of attention could make their premise more vulnerable to an intrusion.

Items that are most obvious are maintaining the landscape so the premise appears to be occupied. Avoid over growth of shrubbery that would create areas that a burglar could use to block an onlooker’s sight of them as he burglarized a premise. Lighting is always a key element in adding to security. A well-lit area is not favorable for a burglar scouting for their next victim, where a dark area with places to take cover is a burglar’s target when contemplating a burglary.

These are only a few of the many fundamental items that all security professionals should share with their customers. Many more exist that pertain to security and safety. In short, we should never forget the fundamentals and most important, they should always be shared with our customers in our effort to keep them informed and add to their security and safety plans.

Read more about: Central Stations, Installing Intrusion Alarms

Review / Comment

I absolutely agree that we need to go back to basics on our presentations. When potential clients are shown that you genuinely care not just about landing another contract but actually about their families safety it makes a great difference. Contrary to what most people in the industry think, not all clients are just looking for the best price. They want personal service and that's what get referrals. I'm an ADT Dealer in the Miami, Fl area and have a huge refer all base by simply implementing strategies like these you mentioned. http://www.miamifloridahomesecurity.com

was this review helpful?

Ray
May 19, 2012

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Author Bios

Peter Giacalone

Peter Giacalone is president of Giacalone Associates LLC, an independent security consulting firm providing strategic marketing, operational and sales support planning and structuring to central stations, manufacturers and dealers. He can be contacted at (201) 394-5536 or peter@petergiacalone.com.