Security Sales and Integration Magazine

Should Alarm Companies Join the BBB?

By Ken Kirschenbaum | January 15, 2013 | Comments (1) | Post a comment

Question:

I believe that joining your local Better Business Bureau (BBB) chapter is a great way to establish another communication path with your customers and suppliers. Are there any good legal reasons not to join the BBB and their dispute resolution processes?

Answer:

I have not had much experience with the BBB, but I have had to respond to several customer complaints for clients. There is no real dispute resolution process at BBB. The customer files a complaint and the business is given the opportunity to respond and address the complaint, but BBB does not impose any penalty or sanction, other than to note the complaint in the business’ Reliability Report. This is directly from the BBB Web site:

“I filed a complaint with BBB, but the business did not respond. What does this mean?

When BBB receives a complaint, we present the complaint to the business and request its assistance in resolving the problem. Most businesses are happy to work with us. Many are grateful for the opportunity to redeem a customer relationship, and BBB Accredited Businesses must respond to complaints or risk losing their accredited business status.

However, some businesses do not want to work together to resolve complaints. BBB is not a government or law enforcement agency and cannot force a reply from a business or administer sanctions. However, a business’ unwillingness to respond will be noted in the business’ BBB Reliability Report, and the customer is free to pursue alternatives such as legal action.”

Joining BBB is an individual decision. Some areas may have more participation and for competitive reasons you may want to join. Getting an additional layer before a lawsuit may also be helpful. Be careful what you write in response to a BBB request; it's not likely that response is confidential and it can be used later in a lawsuit.

Review / Comment


I'd like to make a correction to the post. You say "There is no real dispute resolution process at BBB," but dispute resolution is what we have been doing for most of our 100 years. Every complaint filed by a consumer is handled by a real BBB employee, and we take them very seriously. We encourage the business to work out the issue with the consumer, and we offer free mediation and arbitration services if necessary to help the two parties reach an agreement. While it is true that we do not have any enforcement capacity, we do more than note the results of the complaint in the Business Review. If a company will not work with us to help resolve customer complaints, they will end up with a poor grade. It's not possible to ignore BBB complaints if you want a good grade or if you want to be a BBB Accredited Business. Because there have been many scams related to alarm systems, it would be a very good idea for a legitimate, ethical security company to become a BBB Accredited Business. That will help your customers and potential customers differentiate you from others who may not be as committed to building a trusted relationship with customers. Visit us at www.bbb.org to learn more or to find the BBB in your area. Sincerely, Katherine Hutt Director of Communications Council of Better Business Bureaus (the umbrella organization for 114 independent, local BBBs across the United States and Canada)
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Katherine Hutt
January 17, 2013

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