Security Sales and Integration Magazine

Census Comparison Shows What's Changed Past 2 Years

By Scott Goldfine | February 25, 2010 | Comments (0) | Post a comment

The March issue of SECURITY SALES & INTEGRATION features the results of our third, biannual Security Industry Demographic Census. The 2010 study includes nearly 300 managers from all levels of installing security dealer and systems integration organizations, many of whom came via the gracious and appreciated assistance of the Electronic Security Association (ESA), Central Station Alarm Association (CSAA) and (ISC organizer) Reed Exhibitions.

While the printed report is overflowing with loads of compelling and valuable data, space did not provide for comparisons with the prior 2008 study. So, I thought I would list some of them here as a sort of companion to the printed piece. This is the first of two installments I will provide and focuses on the personal or individual data as opposed to the business statistics I will cover in another posting. Here goes ...

INDIVIDUAL COMPARISONS, SSI INDUSTRY DEMOGRAPHIC CENSUS 2010 Vs. 2008


NOTE: The data in parenthesis represents the 2005 results.

Average age: 51 (50)

Percentage male: 90% (92%)

Percentage black/African-American: 1% (2%)

Percentage Latin American, Mexican, Hispanic, Chicano, South American, Cuban: 3% (2%)

Percentage college graduate: 37% (39%)

Percentage some college: 36% (27%)

Percentage graduate degree: 6% (11%)

Percentage married: 84% (85%)

Percentage never married: 4% (7%)


SSI's Demographic Census profiles managers, owners and operators of security businesses.

Percentage Democrat: 15% (21%)

Percentage Libertarian: 4% (2%)

Percentage Independent: 9% (11%)

Percentage Catholic: 27% (29%)

Percentage Baptist: 10% (15%)

Percentage 30+ years' in industry: 23% (16%)

Percentage with law enforcement/firefighting experience: 12%

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Author Bios
Scott Goldfine
Scott Goldfine

Scott joined SECURITY SALES & INTEGRATION in October 1998 and has distinguished himself by producing award-winning, exemplary work. A Western Publisher Association's Maggie Award winner, his editorial achievements have included blockbuster articles featuring major industry executives. Since graduating in 1986 with honors from California State University, Northridge with a degree in Radio-Television- Film, his professional endeavors have encompassed magazines, radio, TV, film and more.


Rodney Bosch
Rodney Bosch

Although Bosch’s name is quite familiar to those in the security industry, his previous experience has been in daily newspaper journalism. Prior to joining SECURITY SALES & INTEGRATION in 2006, he spent 15 years with the Los Angeles Times, where he performed a wide assortment of editorial responsibilities, including feature and metro department assignments as well as content producing for latimes.com.