Bosch Security Exec Exposes Intrusion Insights
I recently had the opportunity to pick the brain of one of the industry's intrusion detection insiders, Dennis Petricoin of Bosch Security. The interview was originally sent out by SSI for Bosch but the content is strong enough to merit wider exposure via Under Surveillance and stands on its own as an editorial piece. The conversation swings from Bosch Security’s technologies, the company’s new product development plan for the U.S. market, an overview of the product roadmap and a new control panel that debuted at ISC West, and how it all benefits installing dealers and integrators.
Below is the teaser for the piece, which requires user registration to view in its entirety with photos. If you haven't already seen it, I also recommend this account of my 2009 visit to Bosch's Fairport, N.Y., intrusion headquarters, and this interview with Bosch executives interview from 2008 .
As always, thanks for reading ...
Scott Goldfine
Editor-in-Chief
SECURITY SALES & INTEGRATION
Bosch Has Big Plans for Your Intrusion Business
In an age when video surveillance and other flashy technologies have diverted much of the attention intrusion detection once received, at least one manufacturer remains as dedicated to that market as it was during the decades it built up one of the industry’s most innovative intrusion legacies. Dennis Petricoin, vice president of product management for Bosch’s intrusion business, recently spoke with SECURITY SALES & INTEGRATION Editor-in-Chief Scott Goldfine to shed light on what this industry leader has in store for the marketplace.
What are the principal agents affecting the intrusion market? How does the U.S. contrast to other nations?
Dennis Petricoin: Four basic areas drive changes in the intrusion market. Technological trends — such as transitioning away from telephone lines — can force a change or add value to the end user. Market expectations at an end-user level can increase demand for Internet or mobile phone communications and interfaces. Regulatory changes can require new ... read more>>
I understand Bosch has refocused intrusion development for the U.S. Could you explain the reasoning behind this shift?
Petricoin: Historically, our approach has been to try to find common ground in the various markets around the world. Now, we are moving toward a regional approach and are currently focusing our energy on the Americas. To facilitate this, we have ... read more>>
How do you see these changes affecting installing security dealers and integrators? What are the challenges and opportunities?
Petricoin: We think the regional focus is a real benefit for our customers. When we developed our current program for the Americas, we spent time reviewing what customers like and dislike about our products and our competitors’ solutions. This has given us the information we need to develop a product roadmap that includes the best ... read more>>
To download the entire interview transcript, follow this link.
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Author Bios
Scott joined SECURITY SALES & INTEGRATION in October 1998 and has distinguished himself by producing award-winning, exemplary work. A Western Publisher Association's Maggie Award winner, his editorial achievements have included blockbuster articles featuring major industry executives. Since graduating in 1986 with honors from California State University, Northridge with a degree in Radio-Television- Film, his professional endeavors have encompassed magazines, radio, TV, film and more.
Although Bosch’s name is quite familiar to those in the security industry, his previous experience has been in daily newspaper journalism. Prior to joining SECURITY SALES & INTEGRATION in 2006, he spent 15 years with the Los Angeles Times, where he performed a wide assortment of editorial responsibilities, including feature and metro department assignments as well as content producing for latimes.com.