Included in SSI’s October issue, which will be posted online in the next few days, is an article I reported about dealer programs. The vast array of organizational support available to the dealer and integrator communities really is impressive when you consider the great many resources offered by various service providers and vendors.
Be it for technical training, financial assistance, marketing support, business development, networking opportunities, etc., if you need help it’s out there to be had (with the caveat you’ll need to do your homework first to ensure a good match).
By and large as technological advances have taken hold in the industry, support offered by third-party providers has progressed as well (albeit to varying degrees of success). This includes keeping pace with digital marketing trends. To that point, although this isn’t specifically related to an authorized dealer program, consider Linear’s newly expanded Online Dealer Training Series.
The access control specialist is presenting a free Webinar on Wednesday (Oct. 3) at 1 p.m. EDT, focusing on search engine optimization (SEO). The series is being offered to not only Linear’s dealer partners but all interested installing security contractors. If you have been studying or wondering (which you should be at the least) how it is that SEO can increase sales by obtaining qualified business leads from Internet search engines, this could be right up your alley.
Titled “SEO Fundamentals,” the 45-minute session will instruct dealers and integrators on effective SEO strategies to “strengthen Web visibility and organically grow their business,” according to a company announcement.
Linear presenters will cover topics, including how SEO works, how to identify the right keywords and use them effectively, the benefits of a blended search strategy, plus tips for achieving better local and regional Web site traffic. A question and answer period will follow. Interested? For more information or to register for the Webinar, visit www.linearcorp.com/dealertraining or call (800) 421-1587.
Rodney Bosch | Managing Editor
Other Security Blog Posts
Laying Down the Law | May 22, 2013
Guest writer Judge Ruth Kraft, and employment law expert at Kirschenbaum & Kirschenbaum, discusses why it’s important for security alarm company owners to have their employment policies translated into several languages.
Under Surveillance | May 16, 2013
SSI Associate Editor Ashley Willis speaks with Matrix Systems’ new CEO, Holly Tsourides. Tsourides discusses her plans for Matrix, shares sales and marketing tips, and offers advice for women in the security industry.
Under Surveillance | May 10, 2013
The May issue of SECURITY SALES & INTEGRATION includes an exclusive and in-depth interview with Gary Lederer, business leader of Honeywell Life Safety, Fire Solutions, Americas. In this bonus blog post from Managing Editor Rodney Bosch's lengthy discussion with Lederer, the industry veteran shares his thoughts on how installing fire systems contractors can find success in the marketplace, as well as issues surrounding false fire alarms.
Under Surveillance | May 2, 2013
SSI Managing Editor Rodney Bosch speaks exclusively to Kratos Public Safety and Security's (PSS) Jim Henry. In this interview, Henry shares personal insights about his family’s business, Henry Brothers, and the trajectory of his own career path.
Under Surveillance | April 25, 2013
SSI Editor-in-Chief Scott Goldfine shares highlights from DMP's second annual daylong Owner's Forum, hosted on April 9 at the Wynn Hotel in Las Vegas.