Joseph Freeman
SSI Hall of Fame: 2004
Career Highlights
- Worked for General Foods, Remington and GE
- In 1979, joined Wells Fargo security as vice president of marketing
- Became COO before leaving corporate world
- Eventually launched research and consulting business
- Since then, has contributed to success of 700 corporations in three nations
Why He’s on the List
- Widely recognized as industry’s most prominent supplier of market research
- Reports and custom research have helped hundreds of companies
- Developed business-building programs for manufacturers, home automation companies, utilities, communications firms, investors and trade associations
- Helped ADT develop mass-market program in late 1980s
Comments & Reaction: “It was tough in the beginning, but it was clear that the security industry didn’t know much about itself. It is now 20 years later and we’re happy to have a reputation for the contributions we’ve made. Being named to this list is absolutely wonderful! I enjoy writing my monthly column for SSI and to receive this acknowledgement is great.”
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