Why Security Companies Can Entrust Their Clients’ Cyber Defense With Managed Service Providers

Maximizing MSP Benefits
While at the most basic level, an alignment with an MSP can provide an exchange of clients or services, there are other intangible benefits to these types of partnerships. Over the long term, these partnerships can provide important credibility, showing potential clients that cybersecurity is a field in which a firm is comfortable in. Through these partnerships, physical security companies are able to gain expertise and provide complete cybersecurity solutions without increasing in-house employees or overhead expenses. This ultimately can turn what could be seen by a potential client as a weakness into a strength and competitive advantage.

Likewise, these types of partnerships greatly benefit MSPs in a number of ways. MSPs generally do not have a security background, staff or expertise, so a partnership with a dedicated security firm provides greatly needed benefits to their clients and customers. Having physical security expertise provides important legitimacy to the safety and security of their IT infrastructure, creating a win-win relationship between the MSP and the security firm.

In these relationships, partners can be brought in and white-labeled, or an active partnership can be created. This can fluctuate on the brand, partner size and even change on a per-client basis. But often corporate clients express a positive sentiment toward vendors that actively cooperate with other firms to provide complementary services. This willing expansion of services shows that a corporate client can trust the firm to provide the best service for them – even through outsourcing to meet a specific need.

Future-Proofing Your Business
In recent months, the number of partnerships between managed service providers and security companies to deliver much-needed security components to their clients has risen. After years of requests from customers in the access control and video security fields, MSPs have begun partnerships to meet these needs. In return, MSPs have been able to increase the cybersecurity offerings of these partners, ensuring a mutually beneficial relationship and a much higher quality end product for their customers.