;

News You Can Use to Plan 2012

For better or worse, we can finally close the books on 2011. The year that began like a lion with the roar of revenue renewal ended like a lamb limping to keep pace in a listless economy. As we look onward and hopefully upward in the New Year, remember the axiom, past performance is no guarantee of future results. Whether or not last year was successful for your business, you must remain as dogged as ever in order to prosper in 2012.

To help your cause, SSI’s Industry Forecast Issue provides keen observations and advice from a large cross section of security’s sharpest minds. This includes Managing Editor Rodney Bosch’s CEO roundtable summit held during November’s First Alert Professional Convention and my compilation of authoritative opinions in the 2012 Industry Forecast.  

While the onset of a New Year typically brings fresh perspectives and optimism, albeit likely more cautious than ever, the next 12 months will not occur in a vacuum. The challenges, trends and opportunities that define 2012 will at least to some extent have taken root during previous years. Hence the saying, hindsight is 20-20.

This brings us to the top 10 viewed news stories on SSI‘s Web site during 2011 (see list below). I’ll leave it to the reader to draw conclusions and theorize the ramifications of these items. What I will do is dig a bit deeper to point out 15 other stories that flew lower on the radar but I believe are extremely telling.

Installation & Monitoring

Industry takes a beating in mainstream media, but there are plenty of positive stories out there.

The economy wasn’t the only thing wreaking havoc as severe weather also took its toll.

Municipal monitoring heated up, but collaborating with alarm industry showed promise in Houston.

Progressive and aggressive residential security provider continues to push into new areas.

A parade of telecom and cable operators expanded into security and intensified competition.

A year after acquiring P1, CEO Tim Whall had revamped the commercial side of the business.

Manufacturing

What would have been the biggest transaction of 2011 fizzled, but it may not be dead yet.

UTC continued to shuffle its fire and security business in the wake of the GE Security acquisition.

Industry leader known for stability saw JoAnna Sohovich depart after just 15 months on the job.

Recession effects remained with layoffs at leading firms like Cisco and Schneider Electric (Pelco).

Famous brand that had targeted alarm business dissolves dealer program and sells off interests.

Technology

While many in physical security tout the “cloud,” it could be ushering in a new level of risk.

Although slowed by the recession, IP remains destined to dominate the surveillance space.

Near-field communications (NFC) drew notice as a way to make the smartphones an access card alternative.

Physical security information management has become one of the industry’s fastest growing areas.

Top 10 Viewed News of 2011

 

 

About the Author

Contact:

Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration. Well-versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is nationally recognized as an industry expert and speaker. Goldfine is involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), ASIS Int'l and more. Goldfine also serves on several boards, including the SIA Marketing Committee, CSAA Marketing and Communications Committee, PSA Cybersecurity Advisory Council and Robolliance. He is a certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast. Goldfine joined Security Sales & Integration in 1998.

Security Is Our Business, Too

For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add sales to your bottom line.

A free subscription to the #1 resource for the residential and commercial security industry will prove to be invaluable. Subscribe today!


Get Our Newsletters