What Can a Dealer Program Do for You?
Independent security installers have much to consider before pulling the trigger on joining a dealer program. Here’s an overview on what the selection process entails, plus a look at programs geared toward IT/IP-centric security providers.
A Dealer Program Sampling
ADT Authorized Dealer Program
Program highlights: National brand awareness, lead generation, wide variety of training and credit lines with major equipment suppliers. Advertising tools coordinate with ADT’s national advertising campaign, including sample direct mail pieces, Yellow Pages ads, home show display tips, radio scripts, newspaper ads and more.
Alarm Capital Alliance (ACA)
Program highlights: ACA’s Independent Dealer Program is geared toward self-branded companies that maintain an on-going relationship with the customers they sell. No multiple deduction for GSM, VOIP or interactive services; no holdback; weekly funding; no minimum sales; special dealer pricing with Honeywell, Interlogix, DSC and 2Gig products; continued revenue from service, equipment add-ons, leads and referrals.
Brivo Blue Independent Dealer Program
Program highlights: New and existing independent dealers are eligible to participate and are categorized at “Silver,” “Gold,” or “Brivo Blue” levels, based on specific criteria and commitments. Brivo provides product demonstration experts, market development planning, as well as market development funds to foster growth for all three levels.
Honeywell Authorized Dealer for Commercial Security Systems (CSS)
Program highlights: Honeywell’s CSS program supports midrange commercial and industrial security dealers by offering customized marketing support, targeted sales opportunities and technical training programs. The program is designed for dealers with expertise in intrusion and fire, video surveillance and access control.
Honeywell First Alert Professional
Program highlights: With more than 350 members, the program is one of the largest networks of independent installing security contractors. Members have protected territories, an exclusively-bra
nded product line and the Dealer Development Group (DDG), which provides training for sales, management and technical personnel.
Integrator Support LLC
Program highlights: This PSA Security Network-affiliated company is a provider of remote monitoring, interactive video, hosted access control and leasing services. Dealer program members receive materials and training to effectively sell managed services to their customer base, along with materials to help them learn how to compensate staff, market their services, and how to spec and price managed services projects.
Program highlights: Mobotix-issued partner certificate, online training programs, support on customer visits, product discounts, specialized technical support, leads and referrals, PR and marketing support, and more.
Monitronics Authorized Dealer Program
Program highlights: Offers a national lead distribution program, revenue sharing, competitive multiples, billing services, monitoring discounts, national training program, exclusive equipment and discounted marketing materials. Program members can keep or sell their accounts and remain independently branded or adopt the Monitronics brand.
Program highlights: Free marketing materials, educational programs and training, dealer excursions and conventions, monitoring and equipment discounts. Members are allowed to participate in multiple dealer programs.
Program highlights: S|C Black dealers have exclusive access to Supercircuits’ security products and solutions, which are not available to end users. Dealers can also participate in lead referral, co-op marketing and private labeling programs.
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