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Advisory Board Forum

Advisory Board Forum: You Need Change to Make a Dollar

By Bill Bozeman | November 21, 2011 | Comments (4) | Post a comment
You Need Change to Make a Dollar

There is no doubt it is politically correct and generally accepted as intelligent to claim you are comfortable with change. If you really want to be perceived as being progressive, you can boast you embrace and even love change, but the simple fact is the vast majority of humans do not like change one bit.

Humans prefer to stay in their comfort zone, processing the same data in the same or similar fashion, producing the same or similar results. How many times have we all heard, "Do not fix what is not broken"? The problem with staying in your comfort zone and failing to fix what is perceived as unbroken does not take into consideration the fact everything around you is changing rapidly.

Be honest with yourself, are you of the mindset that it's just easier to keep doing the same things in the same way just like you always have? Many companies have similar "do not fix what is not broken" mentalities and the results are often ugly. What happened to Sears? How about Kmart? I guess management figured Amazon.com and Wal-Mart would not impact them enough to motivate the required change in their organizations. Everything was going great, so why tinker with what works?

Closer to home, have you evaluated the rapid-fire change in the physical security space? Our industry is experiencing nonstop acquisitions, senior level management shake-ups and general restructuring among most of the major players. It would be beyond naïve for you to think these changes made by our industry's most influential providers of products and services will not impact you, your existing relationships with your customers, and your bottom line.

Tyco, UTC, Schneider Electric, Securitas, Niscayah, Stanley, Siemens and others all understand that change is painful, yet they are all implementing the changes they feel are necessary to thrive going forward. These large companies employ professional strategists and analysts who understand they must push the envelope, question their current strategy, plan for tomorrow, and not dwell on how great or awful they were last year.

Past achievements may be pleasant memories and past failures may cause heartburn, but remember they are the past. Your job is not to celebrate or curse the past; your job is all about succeeding in the future. So what can you do to make sure you and your company do not fall into the "I am too comfortable to change" category?

  1. Commit to a review of your personal day to day activity. Are you on autopilot? Can a restructuring of how you approach your responsibilities make you more productive?
  2. If you are in a position of authority at your company, I suggest you run the same autopilot question for each of your departments.
  3. Study your change options. Change for the sake of change makes no sense. Make sure your change plan is logical, well thought out, and that you have adequate input from your peers, subordinates and senior management team.
  4. Do something! If you are conservative by nature you can stick one toe in at a time, but by all means do something, make something positive happen!
  5. Lead by example. Do not ask anyone to do what you will not do or have not already done on a comparative basis.

Staying in your comfort zone is not an option unless you are very close to retirement; in which case you may possibly survive without accepting HD surveillance, IP everything, hosted video, managed access and your younger employees' tattoos and nose rings. If you are not ready for retirement you had better get your arms around fixing what you may perceive not to be broken.

Bill Bozeman, CPP, is President and CEO of Westminster, Colo.-based PSA Security Network.

 

 

Review / Comment


Good article.
Bruce May
November 22, 2011
was this review helpful?
In reference to Bill's article in full disclosure I work for one of the listed companies going through change...Stanley. We are always having to adapt to change be it an acquisition; training on new technology such as Hoyos and how it can be deployed effectively; or the addition of a service such as time management tools for some of our clients. What is really interesting is when you have someone outside the industry tell you about technology that is coming. I have had that happen to me when I was with ADT and just last week where the client knew about a product before I did via my organization. To not be responsive and willing to learn about the changes happening around us allows the competition to earn by either our laziness or our ignorance to become the provider of choice. Anyone can give away a small BA system with 2 doors and a motion. A professional who is aware of their market and how technology can be used to improve response times by the PD is someone who is actually doing their clients a service. Outside of the security realm how can your client use the technology to address other needs? I think of how much more successful I have become since investing in a smart phone. Right now I am planning my next tool purchase to improve my ability to make presentations allowing me to earn added business. On behalf of my family I hope that none of you who do business in Colorado pay any attention to how technology can be used to earn business! Seriously, if you stay in your comfort zone how will you survive in this industry? Comment via SSI's LinkedIn page.
Daniel Ware
November 22, 2011
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I absolutely agree with Bill Bozeman's take on embracing and loving change when it comes to success in systems integration. I've been at it for 18 years of which the last 14 have been as a PSA member. I've seen PSA grow through constant improvement and adjustments. Nothing radically wild, just staying current or a tad ahead of current and making what's needed available; plus some value add stuff. This is the same tact I use as Estimating and Sales Lead at Bonneville-- Cliché or not; every opportunity truly is different from the last one. Even if they're all called Video Surveillance System or Voice and Data Structured Cabling; each one has a different owner, environment, agenda... you get it. So change is required. Now for the embracing and loving: You can see change as tedious and lots of work or you can see it as what keeps your career fresh, exciting and worthwhile. I tell people there's one way to avoid professional burn-out; be a systems integrator. The technology is ever evolving as customers became aware of how new developments can benefit their businesses. An integrator who stays in pace with these demands has a better shot at getting new work and repeat work. Change is not the major factor in whether you make money or not. But without change you’ll run out of opportunities to even try. √ Bill’s right. Comment via SSI's LinkedIn page.
Hector Sanchez
November 28, 2011
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Very good article. I absolutely agree. Companies need to keep up with the latest trends and changes to their industry. That goes for any industry, not just the CCTV industry. Comment via SSI's LinkedIn page.
Dean Auger
November 28, 2011
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