TORRANCE, Calif. — SECURITY SALES & INTEGRATION is proud to announce the finalists for the 2011 SAMMY (Sales and Marketing) Awards! Now in its 16th year, the SAMMY Awards is the industry's only program of its kind to recognize and honor installing security dealers and integrators for their marketing, business, installation and overall excellence.
Stanley Convergent Security Solutions (CSS) is this year's frontrunner with six nominations, including Integrated Installation of the Year. Not far behind is Installer of the Year-nominated Provident Security with a total of five nods.
SSI would like to thank the panel judges who were tasked with evaluating the many entries that were submitted from across North America. These individuals are among the industry's top marketing and PR professionals. They are: Jon Daum (co-founder, Daum Weigle Inc.), Jerry Lenander (president, Syncomm Management Group) and Leslie Stevens (president, Eclipse Marketing). Tom Brigham, principal of Brigham Scully Communications, and Richard Hahn of Richard Hahn & Associates, selected finalists for the best Web site design.
"Every year the quality of the entries improves," says Daum. "I hope all in the industry take the time to look at how the finalists are using solid, innovative ways to market their services. That can help move everyone ahead."
Following are this year's finalists:
Installer of the Year
(Small to midsize company - 150 or fewer employees)
- Act Now Alarm Services (Clinton Township, Mich.)
- Atronic Alarms (Lexexa, Kan.)
- Safety Technologies (Middleburg Heights, Ohio)
(Large company - more than 150 employees)
- Johnson Controls Inc. (Milwaukee)
- Per Mar Security Services (Davenport, Iowa)
- Provident Security (Vancouver, British Columbia, Canada)
Integrated Installation of the Year
- Johnson Controls Inc. (Milwaukee)
- Security Management Systems (Great Neck, N.Y.)
- Stanley Convergent Security Solutions (Naperville, Ill.)
Best Overall Integrated Marketing Campaign
- ADS Security (Nashville, Tenn.)
- Provident Security (Vancouver, British Columbia, Canada)
- Stanley Convergent Security Solutions (Naperville, Ill.)
Best Sales Brochure
- Amherst Alarm (Buffalo, N.Y.)
- Provident Security (Vancouver, British Columbia, Canada)
- Stanley Convergent Security Solutions (Naperville, Ill.)
Best Company Logo
- Protection One (Lawrence, Kan.)
- Provident Security (Vancouver, British Columbia, Canada)
- Stanley Convergent Security Solutions (Naperville, Ill.)
Best Broadcast Advertisement
(TV, radio or online)
- F.E. Moran Alarm and Monitoring (Champaign, Ill.)
- TnT Security Services (Tulsa, Okla.)
- Vector Security (Pittsburgh, Pa.)
Best Vehicle Graphics Design
- Intelligent Access Systems (Raleigh, N.C.)
- The Protection Bureau (Exton, Pa.)
- Urban Alarm (Washington, D.C.)
Best Community Outreach Program
- APX Alarm (Provo, Utah)
- ASG Security (Beltsville, Md.)
- The Protection Bureau (Exton, Pa.)
Best Company Newsletter
- Atronic Alarms (Lenexa, Kan.)
- SecurTek Monitoring Solutions (Yorkton, Saskatchewan, Canada)
- Urban Alarm (Washington, D.C.)
Best Web Site Design
- ASG Security (Beltsville, Md.)
- Provident Security (Vancouver, British Columbia, Canada)
- Vector Security (Pittsburgh, Pa.)
Best Promotional Giveaway Item
- The Protection Bureau (Exton, Pa.)
- Stanley Convergent Security Solutions (Naperville, Ill.)
- Worldwide Security
Best Display Advertisement
- ASG Security (Beltsville, Md.)
- SecurTek Monitoring Solutions (Yorkton, Saskatchewan, Canada)
- Stanley Convergent Security Solutions (Naperville, Ill.)
"Marketing is most important when the market is soft," says Lenander. "I am encouraged by the increase in submissions from small and medium size organizations. This shows that marketing initiatives can be created regardless of the size of the company."
"I was very impressed with the high level of professionalism and creativity displayed in the entries," adds Stevens. "It's a delight to see the pride and enthusiasm each company exhibited through their written description. And I think every company who entered the community charity category is a winner and deserves praise and recognition."
SSI will announce the winners at a free awards ceremony in Las Vegas on April 5 — the eve of opening day at ISC West. The event will be held at 4:30 p.m. in the Casanova Conference Room 602 at the Venetian Resort Hotel Casino.
The program will also feature an induction ceremony for the newest SSI Hall of Fame members. Click here to view a photo gallery of this year's Hall of Fame inductees.
SSI would like to thank program sponsors ADI, Fire-Lite, Honeywell, Tri-Ed, Visonic, ISC Expo, Campus Safety, Electronic Security Association (ESA) and PSA Security Network for helping make the 2011 SAMMY Awards possible.