Security Sales and Integration Magazine

Business Management

Customer Complaints Force Pinnacle to Reform Business Practices

March 13, 2012 | Comments (2) | Post a comment

PALM BEACH, Fla.Pinnacle Security has settled a claim with the Florida Attorney General's Office after consumers complained that the door-to-door sales company misled them, according to The Palm Beach Post.

State officials reviewed about 335 complaints, primarily made by senior citizens against Pinnacle's high-pressure sales practices, reports South Florida Sun Sentinel. Consumers stated that Pinnacle falsely told them that the company represented other security operations or claimed that those companies were being taken over by Pinnacle.

Additionally, customers said the company overcharged them when they attempted to cancel their contracts and failed to replace or repair broken equipment.

As a result of the settlement, Pinnacle will compensate clients it misled or overcharged. The company will also donate $25,000 to Seniors vs. Crime, a nonprofit organization dedicated to educating and protecting Florida's senior citizens, and pay $100,000 for investigative fees and costs.

Pinnacle has also agreed to remodel its business practices, including giving customers aged 70 or older 30 days to cancel their contracts instead of three days.

 


Review / Comment


Great to hear of a Government body taking action to protect taxpayers, especially senior citizens. Further research will uncover more of these unethical companies and return misappropriated funds to the customers and governments.
was this review helpful?
Brien Welwood
March 15, 2012
I have been in the alarm industry for over 26 years now. I would never buy a system from a door to door salesman no matter what the name of their company is. There are far too many scams out there involving door to door sales. Many of these types of companies use high pressure tactics. Recently my sister who lives in another city had a company come to her door and sold her a system using high pressure and dishonest tactics and after she signed the contract they had a installer around the corner who imediatly installed the system without a three day cool off period. It took a lot of work and a lawyer to get it reversed. The system they installed was junk. Unfortunantly many home owners would not know the difference.
was this review helpful?
Kevin Oxner
March 15, 2012

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