DALLAS — Monitronics’ marketing efforts earned recognition in four categories for creative achievements at the 2012 MarCom Awards.
Administered and judged by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards program is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and Web materials. This year, AMCP officials selected winners from more than 200 categories in seven forms of media and communication efforts out of 6,000 entries.
Monitronics received two Platinum MarCom Awards — the most prestigious honor in the program — for the Direct Mail/Direct Mail Campaign and External Newsletter/Industry categories. Additionally, Monitronics won a Gold MarCom Award in the Brochure/Business to Business category, as well as Honorable Mention for Ads/Trade Show Exhibit.
The firm’s two Platinum-winning entries were the “Feeling Empty?” campaign, which promoted the strengths of its nationwide dealer program; and The Monitor, its quarterly newsletter to authorized dealers.
“We are honored to receive such high recognition from the MarCom Awards,” says Bruce Mungiguerra, vice president of operations, Monitronics. “Our ‘Feeling Empty?’ campaign was a fresh, original way to acquire premium leads for the Monitronics Dealer Program. Our quarterly newsletter, The Monitor, provides our dealers interesting industry and program news using a creative magazine-style format.”
Related Article:
Other Recent News
May 24, 2013
GHS Interactive Security, a recently formed company by industry veteran Steve Baker, has acquired LifeLine Security and Automation for an undisclosed amount.
May 24, 2013
With its purchase of CrimeWatch Security, ADS Security has expanded its footprint in Chattanooga, Tenn., a market ADS has served since 1997. Terms of the deal were not disclosed.
May 23, 2013
The Custom Electronic Design and Installation Association (CEDIA) has developed a five-day Advanced Networking & Systems Integration Boot Camp. This comprehensive training will provide the advanced skills necessary for home technology professionals to keep up with the evolution of the connected home and the Internet, according to the association.
May 21, 2013
LP Network, dba Security Source, a loss prevention company that provides lock and hardware, video surveillance, and access control products, has acquired the assets of video surveillance solutions provider Martco.
May 21, 2013
The Security Industry Association (SIA) has selected Rep. Michael McCaul (R-Texas) to serve as a keynote speaker at its 2013 Government Summit, scheduled for June 4-5 at the W Hotel in Washington.