Security Sales and Integration Magazine

Vertical Markets

DataBank: Mapping Out the Future of Home Security

August 03, 2011 | Comments (0) | Post a comment

In the spring, Electronic Security Association (ESA) conducted an online survey of its membership, as well as consumers, to gauge emerging trends in the residential space. The results were presented at the Electronic Security Expo (ESX) in Charlotte, N.C. Among the findings, residential security providers will increasingly draw revenues from nonalarm products. This fact is driven by a clientele that is interacting with new technologies in new ways. Not only do traditional security providers already have a foot in the door, but their customers appear to trust them most with their security and nonsecurity installation needs.

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