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2014 Gold Book

The Gold Book Helps You Strike It Rich


Taking the glass half full approach, the latest industry research indicates installing security systems companies will close 2013 with revenue growth of 7.5%. Of course that does not speak to profitability but some additional key data furthering that cause is that video surveillance, intrusion detection and access control business all recorded higher gross margins (fire/life safety stood pat), and industry salaries increased just 1%. Those are just some of the results of SSI’s annual Installation Business Report (IBR), always one of the most anticipated facets of this annual Gold Book edition.

Regardless of which side of the fence you are — in the black or red, optimistic or pessimistic, aggressive or conservative — the new modus operandi for security companies is optimizing limited resources, maximizing efficiencies and strictly adhering to proven principles of business success. For the vast majority of operators, the foreseeable future holds incremental as opposed to explosive growth. This despite paradigm shifts seen elsewhere in terms of technology, service offerings and skillsets as well as meeting the needs of end-user customers in many cases experiencing similar sea change within their own organizations.

To best contend with whatever issue that may present itself, The Gold Book has been designed so security company owners and managers strategize, plan and succeed in growing their businesses. In addition to a wealth of new market data, it includes expert trends analyses, contacts and profiles for hundreds of suppliers, instructional how-to’s, trade associations directory, events calendar, and much more. It’s the one compendium in which even someone with no knowledge of or experience in the industry could study and reference to launch and build a security company. That’s the power of Gold.

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