;

SSI’s 2014 Industry Forecast: Brivo Systems’ Steve Van Till

The January edition of SECURITY SALES & INTEGRATION includes our annual industry forecast as a cornerstone of our special 2014 Industry Forecast Issue. For the piece, I interviewed 25 of the industry’s most knowledgeable market analysts, business experts, security dealers, systems integrators, supplier representatives and trade association directors. Some of their perspectives can be found in the magazine article, with the balance of their assessments appearing in separate Under Surveillance blog posts.

Featured in this installment: Steve Van Till, President and CEO, Brivo Systems

What is the biggest change we will see in the security industry overall during 2014?

Steve Van Till: The big question in the security industry these days is whether startups, on the one hand, or cable companies on the other, will start to eat the legacy providers’ lunch. The answer depends on at least two major factors. First, will those companies ever garner the trust that established security companies have earned? And second, can they out-innovate their way past established channels?

What are some pressing security industry issues you expect to remain unresolved? Any ideas/thoughts about how to address or improve these situations?

Van Till: The most pressing issue in the security industry today is one of identity. For years, the access cards and tokens we’ve been issuing to customers have no real tie to the user’s identity. It’s a “lose your card, lose your identity” situation right now. We need to do better than that. We need to use technologies that allow a person to retain and express their identity regardless of what type of physical token is used to interact with the security system. Mobile platforms are the answer, and they will continue to become more prevalent and indispensible to a more satisfying and effective security practice.

About the Author

Contact:

Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration. Well-versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is nationally recognized as an industry expert and speaker. Goldfine is involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), ASIS Int'l and more. Goldfine also serves on several boards, including the SIA Marketing Committee, CSAA Marketing and Communications Committee, PSA Cybersecurity Advisory Council and Robolliance. He is a certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast. Goldfine joined Security Sales & Integration in 1998.

Security Is Our Business, Too

For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add sales to your bottom line.

A free subscription to the #1 resource for the residential and commercial security industry will prove to be invaluable. Subscribe today!


Get Our Newsletters