Marketing/Promotions

Differentiate. That is the essential exhortation Dave Smith is employing to gain a foothold in North America’s crowded and hotly contested ...

The gun-making goliath teams with NationWide Digital Monitoring to launch a new authorized dealer program. The principals reveal their plan to arm participants with all the ammunition they need to blow away the competition.

The 14th annual SAMMY Awards will be presented March 31 on the eve of ISC West to reward security dealers and integrators for their sales, marketing and installation know-how. SSI Hall of Fame inductees and PDQ Award are on tap, too.

Regardless of how real a value may be, it has no value at all until the value is perceived. The perceived value of a product is what the prospective buyer thinks that product is ...

Adding card identity solutions to your offerings can be a practical means to build new revenue. Multifunctional ID cards represent the focal point of converging physical and logical security, and adding photo IDs can enhance end-user solutions and cultivate better customer relationships.

If you’re looking for a low cost way to generate leads right now that turn into sales, take a look into the world of search...

Psst. Hey, you! Yeah, you. That’s right. Think you’re such hot stuff, that you’re better than the rest, superior to all the competitors? ...

The security industry is unique. How many industries comprise thousands of companies that offer risk

As the owner or operator of a company you can claim to provide good customer service, but this assertion can be hollow if you don’t have a firm grasp on what your customers think about your company. The truth is your company is only as good as your customers say ...

The New York Giants were not the only victors of Super Bowl XLII. Behind the scenes of professional sports’ greatest spectacle was another winning team — one that helped ensure the safety of the 73,000+ rabid football fans who descended upon University of Phoenix Stadium. Its name: Benson Systems.

In the time since the inaugural SAMMY Award prize was bestowed one evening in 1995, a select few companies have distinguished themselves as perennial finalists, while fewer still have taken home multiple trophies in the same year. But only one company can tout itself as victor of the rigorous ...

The SAMMY Awards were in full swing at the Venetian in Las Vegas this year with seven companies splitting the wares in a dozen categories. Those that clinched a trophy and earned bragging rights are at the forefront of a wave of marketing trends in which the focus is placed squarely on exceptional customer service, and the use of ...

Launched little more than a half-decade ago, Beltsville, Md.-based ASG Security has wasted little time becoming one of the industry’s largest installing security systems providers. Expected to grow more than 30 percent for the fifth year in a row, ASG projects 2008 revenues will top $87 million. Much of this success can be attributed to an obsessive dedication to deliver premium customer service, and an inspired marketing plan ...

Most owners/operators of installing security systems companies would agree nothing beats word of mouth/referrals/networking for generating new business. It costs next to nothing and the potential customer is already “sold” on your abilities and services, which means price is typically low on their list of concerns. However, those relying exclusively (or close to it) on this strategy are ...

Guardian Protection Services knows a thing or two about marketing, and its display case holding a total of 15 SAMMYs proves it. The armoire is proudly showcased at the company’s corporate office in Warrendale, Pa. — just 20 miles outside of Pittsburgh — and is a good indicator that Guardian is an industry leader where marketing is ...

Ultra-compact badge printers are opening new market opportunities for smaller applications, while other workhorse devices print and encode magnetic stripe cards and smart cards for larger organizations. These new, userfriendly printers are providing security dealers with added revenue thanks to recurring sales of supplies ...

Entering its 13th annual SAMMY Awards ceremony, Security Sales & Integration prepares to announce the winners of the esteemed event, held at the Venetian Resort Hotel Casino in Las Vegas on the eve of the much-anticipated ISC West exposition.

Some of the industry’s ...

A case could be made that there is no industry that benefits society more than electronic security. There may be some that are its rival, but electronic security’s purpose of protecting and safeguarding people and property is about as noble as it gets. Just who are the individuals behind the industry championing that virtuousness? Who are the people with the business savvy, technical expertise and salesmanship that have built the industry up and ...

How Tomographic Motion Detection Stops Thieves
1235 views

Alarm System Alert Users With WiFi Camera, iPhone App
4764 views

Ky. Integrator Donates Alarms to Schools
1392 views

May 8, 2013
A Look at Thermal Imaging
6 photos

April 19, 2013
Photo Gallery: ISC West 2013 Highlights From the Show Floor
22 photos

April 18, 2013
FBI Releases Suveillance Photos of Boston Marathon Bombing Suspects
8 photos