Sales & Marketing

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Playing Poker With Schlage's Touchscreen Deadbolt

May 21, 2013

Leveraging “lock humor,” Schlage has launched a new social media campaign, #SchlageMeansStrong, around its new Touchscreen Deadbolt. In this video, a group of children realize that can't play poker against "the world's best poker face."

Meet Holly Tsourides, the New CEO of Matrix Systems

May 16, 2013

SSI Associate Editor Ashley Willis speaks with Matrix Systems’ new CEO, Holly Tsourides. Tsourides discusses her plans for Matrix, shares sales and marketing tips, and offers advice for women in the security industry.

Stay True to Tenets of Marketing Plan Best Practices

May 1, 2013

Assess if you are managing the entire sales process.

Moog Promotes 2 Sales & Marketing Team Members

April 22, 2013

Moog announces two promotions on its sales and marketing team, including Christopher Lindenau.

The Abridged Version of the 18th Annual SAMMY Awards Presentation

April 18, 2013

Didn't get a chance to make it to the SAMMY Awards on April 9, 2013 in Las Vegas? Don't fret! Check out the entire presentation, including a tribute to SSI's 2013 Hall of Fame inductees, in this video.

Diebold Honored at 2013 SAMMY Awards for Integrated Installation of the Year

April 15, 2013

Diebold Vice President and General Manager Kevin Englehardt shares his thoughts on the company's Integrated Installation of the Year SAMMY Award win.

Poll: Does Your Company Engage in Social Media Marketing?

April 12, 2013

Take SSI’s April Web poll! To what extent does your company engage in social media for marketing purposes?

Fun Times at the 18th Annual SAMMY Awards

April 9, 2013

Held on April 9, 2013, the 18th annual SAMMY Awards honored the most innovative sales and marketing techniques from the electronic security industry. Take a peek inside the ceremony.

Bates Security Talks 2013 SAMMY Award Wins

April 9, 2013

Nominated for five SAMMY Awards, Bates Security won two accolades, including Best Vehicle Graphics Design and Best Company Logo.

Honeywell Earns Accolade for Broadcast Ads

March 19, 2013

Honeywell Security Products recently received recognition for two of its broadcast advertisements at the 34th Annual Telly Awards program.

Become a Leader Among a Pack of Competitors

March 11, 2013

Provident Security's Mike Jagger discusses how the inudstry's serious image problem represents big opportunity.

Seeing Through Their Eyes Builds Trust With Customers

March 6, 2013

When it comes to building trust with your customers, seeing is believing.

SSI Announces 18th Annual SAMMY Award Finalists

February 13, 2013

Find out what companies are in the running to take home SAMMY Awards during the April 9 ceremony.

Can Integrators Use Social Media as a Revenue Source?

February 11, 2013

National Systems Contractors Association Executive Director Chuck Wilson describes how integrators are having difficulty justifying their social media investments.

SSI Receives 200+ SAMMY Award Entries

January 31, 2013

SECURITY SALES & INTEGRATION invites all electronic security professionals to take part in the 18th Annual SAMMY (Sales and Marketing) Awards. The 10th annual SSI Hall of Fame induction will also take place during the April 9 ceremony in Las Vegas.

Tri-Ed Rebrands Image With New Logo

January 17, 2013

Independent security products distributor Tri-Ed announced its rebranding strategy Wednesday by unveiling its new logo.

ESA Extends Deadline for the SECURE+ Awards Program

January 9, 2013

The Electronic Security Association (ESA) has extended its deadline to submit SECURE+ Award entries until Jan. 18.

ADT Makes Use of Holiday Theme to Market Home Automation

November 21, 2012

It behooves installing and monitoring companies to maintain competitive awareness, as well as possibly “borrow” concepts that may work for their own businesses. With that in mind, ADT is hitting the television airwaves with a new holiday-themed ad campaign focused squarely on raising awareness for its home automation offering, ADT Pulse.

ESA to Unveil Web Site for SECURE+ Initiative

November 17, 2012

The Electronic Security Association (ESA) has launched a new Web site — SecurePlusweb.org — to help consumers find the most qualified professionals to install home safety and automation solutions.

Little Red Riding Hood Uses Interactive Services to Monitor Home

November 17, 2012

The latest broadcast advertisement from SecurTek shows how Little Red protects her home when she travels. SecurTek won the 2009 SAMMY Award for Best Broadcast Ad for another piece involving Little Red.

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