Sales & Marketing

Displaying 21 - 40 of 75

Developing a Strategic Marketing Plan for 2013

November 2, 2012

Realize value from every customer with a strategic marketing plan.

How Participating in the SAMMY Awards Can Elevate Your Business

October 17, 2012

It’s been said that recognition is the most powerful of motivators. For that reason and many others, back in 1994, SECURITY SALES & INTEGRATION launched the Sales & Marketing (SAMMY) Awards.

What Makes Bates Security Successful?

October 8, 2012

Using a social media platform (YouTube) to reach prospective customers, SSI Installer of the Year (small to midsize company) Bates Security gives viewers a peek inside its business.

CSAA Webinar to Help Central Stations Boost Social Media Presence

September 12, 2012

The Central Station Alarm Association (CSAA) will host a social media training Web seminar in November to help alarm companies and central monitoring stations improve their online marketing strategies.

Responding to Negative Customer Feedback on Social Media

September 7, 2012

What happens if your business receives negative criticism from customers on Facebook or Twitter? Should you simply delete the message? Does it make sense to respond back? In this blog, SSI addresses how electronic security firms should handle negative feedback on social networking sites.

Social Media Can Be a Friend to Security Pros

September 4, 2012

Despite being a cost-effective marketing tool for most any business, social media has yet to make much of a splash among installing security contractors. That could soon change, however, as social networking becomes ever more popular. Find out how you can benefit from engaging in Facebook, Twitter, LinkedIn and more.

How to Build Your Social Media Fan Base

September 3, 2012

Has your company started on its social networking strategy yet? No? In this installment of SSI’s social media blog series, learn what you can do to build your company's social networking fan base.

Selecting the Right Employees to Handle Social Media Marketing

August 24, 2012

Do you think social media is irrelevant to growing your company’s footprint? Well, a few of your electronic security industry brethren beg to differ. In this blog, learn tips on selecting who should manage your firm's social networking accounts.

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Kaba Launches New Marketing Strategy to Grow Footprint

August 22, 2012

To improve operational performance, increase efficiency and profitable growth, Kaba Group has adapted a new segment and management structure called Kaba Access and Data Systems (ADS) Americas.

Linear to Host Social Media Marketing Training Webinar for Dealers

August 15, 2012

In an effort to provide its dealers a better understanding of online marketing tools, Linear, a provider of access control and other security systems, will host its first-ever social media training.

Dynamark Chooses Senior V.P. of Sales & Marketing

August 14, 2012

Dynamark Security Centers has named Guy Kline as senior vice president of sales and marketing.

Code Blue Corporation Hires Marketing Manager

August 14, 2012

Code Blue Corp. has hired David Fleming as marketing manager.

Customer Feedback Helps Vector Security Revamp Image

July 12, 2012

With an aim to refresh the company’s brand identity, Vector Security has revamped its logo and updated its business strategy to highlight the overall customer experience.

ESA’s SECURE+ Initiative to Help Dealers Market Security, Home Control Services

July 5, 2012

With telecoms and cable providers entering into the home security and automation market, the Electronic Security Association (ESA) has unveiled an initiative to help its members promote those services and stay ahead of the competition.

Redwire Captures Inaugural CSAA Five Diamond Marketing MARVEL Award

June 26, 2012

The Central Station Alarm Association (CSAA) and SECURITY SALES & INTEGRATION named Redwire of Tallahassee, Fla., as the first annual Five Diamond Marketing MARVEL Award winner.

Alarm Company Goes Viral to 'Protect All the Things'

June 25, 2012

As one of its marketing tools, Protect America decided to attempt to make a viral video to bring in more customers. After researching every viral video in the past decade, the company recreated some of its favorites. The result is a hilarious ad, titled "Protect All The Things!"

Top Media Relations Firm Honors P1 for Marketing Tactics

June 21, 2012

Protection 1 has received a 2012 Bulldog Media Relations Awards for its marketing efforts. Led by its communications agency, Alpaytac Marketing Communications/Public Relations, P1’s marketing campaign earned a Gold level award in the Best General Business Campaign category.