Social Media

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Poll: Does Your Company Engage in Social Media Marketing?

April 12, 2013

Take SSI’s April Web poll! To what extent does your company engage in social media for marketing purposes?

ISC West: What You Need to Know for the Show

March 7, 2013

The preeminent tradeshow for installing and monitoring security providers, ISC West is back for another round in Las Vegas. To help attendees prepare for this exciting event, SSI offers a concise overview of what individuals can expect from this year’s show.

Can Integrators Use Social Media as a Revenue Source?

February 11, 2013

National Systems Contractors Association Executive Director Chuck Wilson describes how integrators are having difficulty justifying their social media investments.

DataBank: How Consumers Are Engaging in Social Media

January 2, 2013

Getting closer to customers is a top priority for most any business. Today’s companies are increasingly building social media programs to do just that. But are customers as enthusiastic?

ASG Enters La. Market, Adds $248K in RMR With Acquisitions

November 29, 2012

Each year, ASG Security makes it a goal to complete 10 to 12 acquisitions. With the back-to-back purchases of New Orleans-based USA Fire & Burglar Alarm and Mooresville, N.C.-based RSH Protection, the firm is on track to accomplishing that objective.

STAMPSCO Credits Technology, Social Media for ‘Fastest Growing Companies’ Listing

October 10, 2012

For the second consecutive year, the Oklahoma City Chamber of Commerce has placed STAMPSCO on its Metro 50 list, which acknowledges the 50 fastest-growing private companies in the Oklahoma City metropolitan area.

What Makes Bates Security Successful?

October 8, 2012

Using a social media platform (YouTube) to reach prospective customers, SSI Installer of the Year (small to midsize company) Bates Security gives viewers a peek inside its business.

Bates Security Earns ‘Innovation’ Award for Advanced Technology Offerings

September 27, 2012

For adopting and utilizing technology to directly increase productivity, efficiency, revenue and profits, Bates Security has earned the Innovation Award from the Greater Lexington Chamber of Commerce. The accolade is part of the chamber’s 26th annual Salute to Small Business Awards program.

CSAA Webinar to Help Central Stations Boost Social Media Presence

September 12, 2012

The Central Station Alarm Association (CSAA) will host a social media training Web seminar in November to help alarm companies and central monitoring stations improve their online marketing strategies.

Potter Electric Announces Social Media Marketing Plan

September 10, 2012

Fire and security detection company Potter Electric Signal Co. has expanded its social media presence to present new product innovations at a faster rate, the company announced.

Responding to Negative Customer Feedback on Social Media

September 7, 2012

What happens if your business receives negative criticism from customers on Facebook or Twitter? Should you simply delete the message? Does it make sense to respond back? In this blog, SSI addresses how electronic security firms should handle negative feedback on social networking sites.

Social Media Can Be a Friend to Security Pros

September 4, 2012

Despite being a cost-effective marketing tool for most any business, social media has yet to make much of a splash among installing security contractors. That could soon change, however, as social networking becomes ever more popular. Find out how you can benefit from engaging in Facebook, Twitter, LinkedIn and more.

How to Build Your Social Media Fan Base

September 3, 2012

Has your company started on its social networking strategy yet? No? In this installment of SSI’s social media blog series, learn what you can do to build your company's social networking fan base.

Selecting the Right Employees to Handle Social Media Marketing

August 24, 2012

Do you think social media is irrelevant to growing your company’s footprint? Well, a few of your electronic security industry brethren beg to differ. In this blog, learn tips on selecting who should manage your firm's social networking accounts.

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Linear to Host Social Media Marketing Training Webinar for Dealers

August 15, 2012

In an effort to provide its dealers a better understanding of online marketing tools, Linear, a provider of access control and other security systems, will host its first-ever social media training.

NSCA Boot Camp Will Train Integrators on Social Media Strategies

May 2, 2012

To help installing systems integrators improve their digital marketing strategies, the National Systems Contractors Association (NSCA) will host a two-day boot camp, held June 11-12, at the Las Vegas Convention Center.

Facebook Feature Can Help Dealers Target Marketing

September 1, 2011

Installing security contractors looking to strengthen their marketing efforts in targeting specific neighborhoods that house their customer demographics can now consider a new service offered by Facebook.

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DoorKing’s E-mail Marketing Campaign Earns All Star Award

March 22, 2011

DoorKing Inc. announces an E-mail marketing campaign that updates customers on its industry involvement has earned the 2010 All Star Award from Constant Contact Inc. ...