1 in 5 U.S. Broadband Households to Acquire Security Camera in Next Year, Research Finds
The study, “360 View: Residential Security and Smart Homes,” was conducted by Parks Associates.
DALLAS — Parks Associates announced new smart home research on Wednesday showing nearly 20% of United States broadband households plan to acquire a networked security camera in the next 12 months and a similar number plan to buy a smart door lock.
“360 View: Residential Security and Smart Home” notes smart home devices with security/safety benefits have high rates of purchase intentions among U.S. consumers.
Among U.S. broadband households with a home security system, the ability to protect one’s home while traveling is the top driver for their security purchases, but remote access capability is also very influential in motivating their security purchase. Nearly 40% of home security households claim this ability as a key driver for their security ownership.
“Consumer interest in smart home safety and security connected products is expanding into the wider mass market,” said Stuart Sikes, president, Parks Associates. “As new channels expand, the competition for customers will intensify, with retailers, service providers, and manufacturers all in the mix.”
The research firm will host the 20th-annual CONNECTIONS: The Premier Connected Home Conference on May 24-26 in San Francisco, where analysts and executives will examine new consumer channel strategies for smart home solutions.
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