DeFina Joins SightLogix as Exec. VP of Sales and Marketing
Frank DeFina will lead sales and marketing efforts at the thermal camera maker following his departure in June from Samsung Techwin America.
PRINCETON, N.J. – Frank DeFina has joined thermal camera provider Sightlogix as executive vice president of sales and marketing, effective immediately.
Sightlogix CEO John Romanowich took part in a conference call to discuss DeFina’s new role and said the long-time video surveillance executive would help the company “bring us to many more markets and create many more channels for us.”
“Frank is here to basically help us manage our development of our sales and marketing,” Romanowich said. “We already have a strong team in place, which he will augment and help us build out and grow to a much bigger platform and company in the process.”
DeFina said he and Romanowich have been friends for some time after meeting each other during their involvement together serving on the board of the Security Industry Association (SIA).
“I have always admired [Romanowich] and we’ve always talked about his business. I was intrigued a long time ago,” De Fina said. “As we were talking more recently I got to learn more about Sightlogix and I started to meet the people in the company and I saw it as a hidden gem.”
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