Kaba Launches New Marketing Strategy to Grow Footprint
WINSTON-SALEM, N.C. — To improve operational performance, increase efficiency and profitable growth, Kaba Group has adapted a new segment and management structure called Kaba Access and Data Systems (ADS) Americas.
Through the realignment, Kaba brands including Kaba, LA GARD, Simplex, E-Plex and e-Data, will be managed within the single brand strategy. The brands comprise six product groups, including cylinder and locks, access management systems, workforce management systems, physical access systems, multi-housing products, and safe and container locks.
Kaba hopes its new go-to market strategy will help the company grow throughout North and South America.
“By focusing on the market segment, rather than individual products, we can offer our customers a broader range of solutions,” Kaba ADS Americas COO Carl Sideranko says.
In addition, the new structure will allow the company to address the latest marketplace demands by bringing to market new solutions such as real-time intelligence, biometric data capture technology and wireless access control.
“The very purpose of this change is to allow us to work closely with our customers to define their needs and create products that will work most effectively for them. It creates an incredible opportunity for us and our clients,” Kaba Strategic Marketing Director Stephen Pollack says.
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