Monitronics Dealer Program Recognized for Marketing Efforts
DALLAS — For its effective print communications and online marketing efforts, the Monitronics Dealer Program has earned three 2013 Hermes Creative Awards for various creative achievements.
Administered and judged by the Association of Marketing and Communication Professionals (AMCP), the Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.
Monitronics won Platinum Hermes Awards for The Monitor, its quarterly magazine to current dealers, and for its Premium Sales Book to prospective dealers. The Monitor includes industry updates, features on outstanding dealers, new product information and life-saving success stories. The Premium Sales Book provides features on current dealers and more information about Monitronics’ leadership, including executives and its Five Diamond Certified Alarm Response Center.
The firm also earned a Gold Hermes Award for its newly launched Web site, monidealerprogram.com. As a new avenue for obtaining premium leads, the site features testimonials and program benefits that support each of the dealer program’s five elements: stability, flexibility, branding, training and alliance.
The dealer program’s official blog also received honorable mention.
“Our creative approach and expanding focus online has raised the bar for the Monitronics Dealer Program,” says Bruce Mungiguerra, vice president of operations, Monitronics. “Our dealer prospect Web site and blog have further cultivated our lead base and built greater online brand awareness which has translated into the onboarding of new independent alarm company partners to the Monitronics Dealer Program.”
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