Report: Analog Video Leads in Consumer Market

AUSTIN, Texas Analog security cameras accounts for 87% of total camera shipments in the consumer and do-it-yourself (DIY) video surveillance market, according to a report by IMS Research. However, unlike the professional market, analysts do not expect to see a significant revenue transition from analog to IP video surveillance in the next five years in the consumer market.

In the report, “The World Market for Consumer and DIY Video Surveillance Equipment — 2012 Edition,” researchers cite two reasons for the projection. First, IP cameras in the DIY market are double the price of analog cameras. Additionally, many of the major suppliers to the consumer market are primarily focused on analog equipment and have comparatively small ranges of network products.

“Consumer analog video surveillance equipment is primarily sold bundled as a complete system containing at least one camera and a DVR,” IMS Research Market Analyst Josh Woodhouse says. “Conversely, network cameras largely are not available in four or eight camera bundles. While consumer network security equipment offers some interesting solutions, it is often not an equivalent product to analog equipment. Typically, network cameras appeal to a different type of end-user who initially installs a single camera to monitor a particular area of their home.”

Despite the difficult retail climate, the consumer market for video surveillance equipment has continued to perform well, with double-digit growth forecast for both analog and network product categories.

 “Many retailers stocking video surveillance equipment realize it is a growing category that has not yet reached saturation,” Woodhouse says. “The faster growth seen in network equipment has not cannibalized sales of analog equipment; there is still organic growth in both product lines. For standard multiple camera installations, analog offers a cheaper solution complete with many of the functions available from network equipment. Analog bundles will remain fit for purpose for many consumers in the future.”

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