10 Product Categories for Security Integrators to Ponder

Think you’ve considered every possible product offering? Even those a bit outside the security realm? Here are some intriguing ideas.

6. Light Broadcast. This category is so new that not all commercial integrators are familiar with the term. The essence is that, because so many commercial customers create more video content these days for training, brand-building, communication and other purposes, they increasingly require solutions for recording, editing, producing and distributing the content. The traditional broadcast market includes TV studios and such, but the light commercial market includes clients from corporate, higher education, government, hospitality markets and more.

7. Sound Masking. This category involves the addition of sound, such as white noise, via components and speakers into an environment. Why would anybody want to do that? Well, think about the increasingly popular open-design approach to office layouts. Some corporate customers opt for sound masking to cover up distracting noise and allow employees to focus and be more productive.

8. Techorating. You might not have heard the term, but you know exactly what “techorating” is. Think of a building with a projected image or video designed to call attention to a grand opening. Think of the video projection dramatics on court and on ice that have become commonplace during NBA and NHL pregame announcements. Think of how video panels are used, not necessarily for entertainment or communication, but for “wow factor” in a swanky hotel lobby. Demand for these types of design-driven solutions are expanding, according to Las Vegas-based integrator Kelley Technologies Chairman and Founder Mike Kelley, whose company’s niche in the very visible gaming hospitality market has forced it to become both technology and design consultant.

9. Video Conferencing. Everybody is quite familiar with video conferencing, but many are probably not aware of the enormous demand that helps make the corporate market by far the largest vertical, comprising 30% of the global professional A/V market, according to InfoComm Int’l. The category has legs in part because costs of video conferencing solutions are dropping and smaller companies that might not have considered a sophisticated solution in the past are now candidates, so the market is expanding.

10. < a href='http://www.securitysales.com/photos/10_product_categories_for_security_integrators_to_ponder/9' target='_blank'>Video Walls. Don’t scoff. Video walls are no longer the domain of high-profile venues like you’d find on the Las Vegas Strip and in Times Square. As video panels have gotten thinner and more affordable and while the design and assembly of video walls has become less labor-intensive, the video wall market has gotten very broad over the past few years. Banks, corporate lobbies, boardrooms, sports bars and many other clients are now candidates for small video walls.

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