DataBank: How Consumers Are Engaging in Social Media
Getting closer to customers is a top priority for most any business. Today’s companies are increasingly building social media programs to do just that. But are customers as enthusiastic? Actually, most do not engage with companies via social media simply to feel connected, according to a consumer survey conducted by IBM. To exploit the potential of social media, companies need to design experiences that deliver tangible value in return for customers’ time, attention, endorsement and data.
To learn more about these opinions, click here.
Security Is Our Business, Too
For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add sales to your bottom line.
A free subscription to the #1 resource for the residential and commercial security industry will prove to be invaluable. Subscribe today!