DataBank: Preferred Marketing Tactics With the Highest ROI

Central Station Alarm Association (CSAA) has released results from its latest Security Trends survey, which identifies and measures the monitoring/installation industry’s monthly revenues, profits, attrition rates and marketing expenditures. CSAA members who took the survey in July report increasing their marketing investment in the latest reporting period compared to 2009. Google/Web search and direct-mail programs provided the highest return on investment (ROI) per respondent. Yellow Pages and magazine/trade publications also remain popular marketing buys.

To learn more about these opinions, click here.

 

If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our FREE digital newsletters!

Security Is Our Business, Too

For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Commercial Integrator + Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add to your bottom line.

A FREE subscription to the top resource for security and integration industry will prove to be invaluable.

Subscribe Today!

Get Our Newsletters