Dealers and integrators who have taken the time to explore the value proposition as well as the inner details of services such as remote video monitoring and remote access control are seeing results. This also applies to more fundamental services as PERS Medical Alert Monitoring. These professionals take the time to read, attend seminars and meet with strategic partners to understand these services, how they are marketed best, how to sell them, install them and service them. I have found that once this is accomplished, these professionals are seeing results as they embark on marketing and selling to new markets that they did not penetrate before, as well as auditing their existing client base to cross sell these additional services.

With the great enthusiasm regarding services as these, I have experienced where dealers have really worked their contact list and client list towards cross marketing services in very creative ways. I am curious what traditional security dealers and security integrators doing to mine their databases of contacts and clients towards cross marketing specialty services?

 

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