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Extremely Serious About CCTV

Bosch Security Systems’ agile and strategic ascent in the video surveillance market recently took a bold step forward in acquiring Extreme CCTV. Bosch, one of the global pillars of the electronic security industry, spent $92 million for the innovative Extreme, best known for active infrared illuminators, video products and license plate capture technology. The deal, finalized in February, paves the way for new technologies that could alter the video security landscape.

“By acquiring Extreme CCTV, we are extending Bosch’s leading position in the fast-growing video surveillance market,” says Jeremy Hockham, president of sales, Americas, for Bosch Security Systems. “Adding Extreme’s innovative technologies and products to our CCTV business allows us to provide a full video solution package for many applications and to enter into attractive new markets.”

Founded 10 years ago, Extreme CCTV reported record revenues of $42.6 million and net income of $2.5 million — increases of 57.5 percent and 36.5 percent, respectively, over its fiscal year ended Sept. 30, 2007. The company staffs 130 people in Burnaby (Vancouver), British Columbia, Canada; Newcastle and Church Crookham, United Kingdom; and Barbados. Subsidiaries include Forward Vision and Derwent Systems.

Bosch Security Systems is a division of the Germany-based Bosch Group, a worldwide supplier of technology and services whose history traces back to 1886. In America, the company was primarily known for its prominence in automotive products and tools before 2001 when it created a security business built on the acquisitions of Detection Systems and Radionics.

Today, Bosch Security manufactures video surveillance, access control, intrusion, evacuation and fire/life-safety systems for a range of industries and applications. In 2007, Bosch’s security division reported sales of $2 billion.

To provide an inside look at the operations, opportunities and future of Bosch Security Systems and Extreme CCTV, SECURITY SALES & INTEGRATION conducted exclusive interviews with Hockham and Willem Ryan, Extreme CCTV’s product marketing manager. Hockham spent time with Honeywell before joining Bosch in 2005, while Ryan previously served as Extreme’s strategic business development manager. Together, they explain what brought the two companies together, what to expect moving forward and what it all means for installing security contractors.

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About the Author

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Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration. Well-versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is nationally recognized as an industry expert and speaker. Goldfine is involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), ASIS Int'l and more. Goldfine also serves on several boards, including the SIA Marketing Committee, CSAA Marketing and Communications Committee, PSA Cybersecurity Advisory Council and Robolliance. He is a certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast. Goldfine joined Security Sales & Integration in 1998.

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