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A Resource That’s as Good as Gold
There’s no sugarcoating it, 2009 was a rough year
for the security industry. Growth was minimal and many companies saw lower revenues and reduced profits.
However, there are multiple silver linings to this dark economic cloud. In an environment where you need every edge you can muster, isn’t it nice to have so many essential resources in one place? I hope these solid-gold nuggets of market intelligence help you strike it rich in the coming year.
Industry Trends & Challenges
Look at some of the forecasts and challenges the industry may see in 2010. Experts including Joe Freeman of J.P. Freeman Co. Inc.; Mike Miller of NBFAA; Sandy Jones of Sandra Jones and Co.; and Walter Bailey of The EpiGroup delve into trends in 2009 and expectations for 2010.
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DataBank Review
Each month SECURITY SALES & INTEGRATION surveys installing and monitoring companies on a wide variety of topics and current events affecting their business. Below are the results and responses from 2009 (March through October).
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Installation Business Report Overview
The 2009 Installation Business Report tabulations are based on responses from all levels of operators of small, independent dealers to large, national mass marketers. When possible and where relevant, results have been provided according to large (annual revenues in excess of $10 million), midsize ($1 million to $9.99 million) and small (less than $1 million) companies. Nearly 200 electronic security contractors participated in the survey.
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Security Scanner Review
Security Scanner® is a monthly Web poll that asks security professionals their views on a variety of issues and topics impacting the market. Security Scanner is an informal and nonscientific poll.
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Sales Snapshot Review
The following graphs compare the progression of sales reports from dealers and integrators polled in the monthly
Security Sales Snapshot®, seen in the “Industry Pulse” section of SECURITY SALES & INTEGRATION. Those surveyed were
asked to report either up, down or flat sales in the product categories of commercial and residential business. The charts October to September for 2006-2007, 2007-2008 and 2008-2009.
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Facts & Figures
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Market Statistics — Revenue Sources & Market Size
 Revenue growth in North America is estimated to have improved from the prior period (3 percent vs. 1 percent), but remains sluggish. Applying
the same growth figure, the number of systems installed nudged up by about 100,000 systems. However, the most startling impact of the
recession is shown in the total monitored population calculation with an estimated 15-percent decline resulting in 4.9 million fewer subscribers.
Click here for more Market Statistics
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Installation Company Statistics— Security Operator Profile by Size
Despite the tough economy, installing security contractors anticipated about 3-percent revenue growth ($12 million to $12.4 million)
in 2009. The greatest gain is seen at the middle of the market, where midsize security companies projected an average revenue jump
of nearly 9 percent. Meanwhile, companies on the high end forecasted a more conservative 3-percent bump, while those at the low
end braced for a decline of almost 13 percent.Click here for more Installation Company Statistics
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