SSI‘s sixth Commercial End-User Study shows the recession’s impact is continuing to escalate for security directors/managers. Nearly seven in 10 say tight budgets are a problem, and those who plan to soon increase security is on the wane. However, interest levels remain high for security systems and many newer technologies.
A year ago, SSI‘s inaugural Operations & Opportunities Report (OOR) exposed the best ideas installing security company managers had for slashing costs and elevating profits. Since then, that guile has translated into an 11-percentage-point rise in gross margin. Now, the 2010 OOR delivers more incisive business intelligence.
LOS ANGELES
Security contractors are relying on the reach and cost effectiveness of online communications more than ever to win over new prospects and keep existing clientele engaged. SSI‘s latest research also finds companies are compensating for economic shortfalls by allocating more of their operating budgets to sales and marketing.