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Is the Hunters-Farmers Analogy Fair to Salespeople?

Have salespeople been following the wrong analogy this whole time? Is it really broken into hunters and farmers?


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Check out the touching personal story that earned Protection 1 the SAMMY for Best Broadcast Advertisement. SSI Staff · June 15, 2016

Security technology and product offerings are expanding faster than ever. Security distributors offer their insight to dealers and integrators on how to properly navigate to keep up with the latest trends. Scott Goldfine · June 15, 2016

Bates Security and its BatesMobile took home the SAMMY for the Best Vehicle Graphics Design. Learn how the BatesMobile is catching the public's attention. SSI Staff · June 14, 2016

Social media isn't just for the kids anymore. COP Security of Alexander, Ark., is finding that its social media campaigns are reaching people 70 and older. The company won the SAMMY for the Best Social Media Campaign. SSI Staff · June 13, 2016

Axis Communications turned some heads in the security space with two acquisitions (2N, Cognimatics) in the same week. SSI spoke with vice president, Americas Fredrik Nilsson on what went into each acquisition and how each factors into Axis' new direction. Stephen Sellner · June 13, 2016

Watch the top moments captured by video surveillance from the past week, including the most heartwarming case of trespassing ever recorded and a home security system scaring off a burglar. Stephen Sellner · June 13, 2016

Bates Security utilizes its newsletters to the max. Its content-rich E-mail blasts help grow its brand, expand its social media presence and provides contact information. Bates Security won the SAMMY for the Best Company Newsletter (Print or Electronic). SSI Staff · June 10, 2016

Organizers of the well-attended ESX 2016 delivered on the event's theme to provide attendees with educational programming and networking opportunities to "explore, expand, exchange and evolve." Rodney Bosch · June 10, 2016

Vector Security won the SAMMY for the Best Display Advertisement thanks to its philosophy on clean, clear messaging. SSI Staff · June 09, 2016

Too many enterprises focus all of their cybersecurity defenses on outside hackers, leaving the door wide open for disgruntled employees to do serious damage with their building access after hours. By Don Campbell · June 09, 2016




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