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From Monitronics to MONI: Inside a 10-Month Rebranding Campaign

Monitronics contracted with marketing firm Thoma Thoma of Little Rock, Ark., to guide it through an arduous process to redefine and rebrand the organization and its namesake.


Latest in Blogs

Hackers can gain access to facilities in various ways. The way to neutralize these threats to your access control systems is ID card encryption. By Scott Lindley · July 28, 2016

Think all you need to offer is a mobile app to control smart home functions? Think again. There's plenty of other control devices that fit into home automation. By Brad Hintze · July 27, 2016

SSI's Bob Grossman is in the process of adding more connected devices to his home. In doing so, he came across one problem with his Amazon Echo. Bob Grossman · July 26, 2016

Security as a Service (SaaS) could be an ideal fit for your business, including current capabilities, market demand, applications and deployment strategies. Al Colombo · July 26, 2016

The 2G sunset, among other shifts with alarm communications pathways, make it incumbent upon security dealers and integrators to keep their clientele informed of these critical changes. By Robert M. Gerber · July 25, 2016

Check out the top moments captured on video surveillance, highlighted by a store owner's risky but effective response to an armed robber. Stephen Sellner · July 25, 2016

Pharmaceutical company Option Care went to Protection 1 in need of a security system but with a list of specific regulations it needed to comply with from a legal standpoint. That was no problem for the folks at P1, who came through and delivered a solution that earned them the 2016 SSI Integrated Installation of the Year (multisite solution) award. Scott Goldfine · July 21, 2016

Instead, it's believed that manufacturers seizing market share from competing vendors is fueling the increased supply concentration. Rodney Bosch · July 20, 2016

B E N C H T E S T
Sony has expanded its video surveillance camera offering to include two 4K cameras. SSI put the SNC-VM772R fixed dome to the test. By T. Riley Pierce · July 20, 2016

A Tennessee couple's glass break detector on their home alarm system did not activate when their windows were smashed in a home robbery. This could answer why. Jeff Zwirn · July 19, 2016




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