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From Monitronics to MONI: Inside a 10-Month Rebranding Campaign

Monitronics contracted with marketing firm Thoma Thoma of Little Rock, Ark., to guide it through an arduous process to redefine and rebrand the organization and its namesake.


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In this exclusive Q&A, Surveillance Systems Integration President Todd Flowers calls upon his more than 20 years of industry experience to address how video surveillance innovation is affecting his business. Scott Goldfine · July 07, 2013

SSI’s annual Best of the Best issue (July 2013) includes profiles of seven of the industry best-run installing security contracting companies. My interviews with executives and managers from runner-up Vivint covered much ground not included in print. Following is the first of a few bonus excerpts, with Vivint's Steve Dixon here addressing customer service issues. Be on the lookout for more online extras from Vivint, as well as other Installer of the Year and Integrated Installation of the Year w Scott Goldfine · July 07, 2013

SSI’s annual Best of the Best issue (July 2013) includes profiles of seven of the industry best-run installing security contracting companies. My interviews with executives and managers from runner-up Protection 1 covered much ground not included in print. Following is the third of a few bonus excerpts, with P1's Betsy Scott here addressing personnel issues. Be on the lookout for more online extras from P1, as well as other Installer of the Year and Integrated Installation of the Year winners a Scott Goldfine · July 04, 2013

SSI’s annual Best of the Best issue (July 2013) includes profiles of seven of the industry best-run installing security contracting companies. My interviews with executives and managers from runner-up Protection 1 covered much ground not included in print. Following is the second of a few bonus excerpts, with P1's Jamie Haenggi here addressing business and sales & marketing stategies. Be on the lookout for more online extras from P1, as well as other Installer of the Year and Integrated Installa Scott Goldfine · July 02, 2013

Diebold executives Tony Byerly and Kevin Engelhardt share their thoughts on the firm’s hottest system areas as well as market specialization. Scott Goldfine · June 30, 2013

How does Protection 1 handle customer service issues? P1 Chief Marketing & Customer Experience Officer Jamie Haenggi addresses the question in this exclusive interview. Scott Goldfine · June 26, 2013

SSI Editor-in-Chief Scott Goldfine speaks with the leaders of seven of the industry's best-run installing security contracting companies on how they prepare for almost any challenge the economy might throw their way. Scott Goldfine · June 24, 2013

Tony Sorrentino, president of ScanSource Security, discusses what's hot right now in the marketplace, and myriad services his company offers to help dealers and integrators take advantage of existing opportunities. Scott Goldfine · June 13, 2013

Jeremy Bates, owner and general manager of Bates Security, dishes out his top marketing tips. Ashley Willis · June 12, 2013

Michael Flink, president of ADI Americas, addresses market opportunities and business tools the distributor is bringing to the security dealer/integrator channel. Scott Goldfine · June 12, 2013




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