SECURITY SALES & INTEGRATION
Editor-in-Chief Scott Goldfine talks with Stanley CSS Director of Marketing Beth Tarnoff about strategies and best practices that propelled her company to victory in the Best Overall Integrated Marketing Campaign and Promotional Giveaway SAMMY Awards categories.
Scott Goldfine · June 29, 2011
It seems to me that clients often measure the performance of an integrator by how well the company cleans up the metaphorical messes its made. I suspect that this is one, if not THE most important, factor when considering job performance and customer satisfaction. In fact, for many, this defines the actual quality of the installation.
Bob Grossman · June 28, 2011
Recently you were introduced to the DDT; a way to configure two hold-up alarm (HUA) devised so that they follow suggested CSAA STA 1 document guidelines. This circuit allows for HUA device redundancy and the reduction of false alarms.
Bob Dolph · June 23, 2011
Prior to Vector Security launching its redesigned, SAMMY Award-winning Web site last summer, internal deliberations were held to nail down new content offerings and expanded functionality, among other enhancements.
Rodney Bosch · June 14, 2011
The June issue of SSI features Provo, Utah-based Vivint (formerly APX Alarm) profiled for winning this year’s SAMMY (Sales & Marketing) Award for Best Community Outreach Program. As part of the process, I spoke at length with Kristi Knight, Vivint vice president of corporate communications, not only about the rapidly rising company’s marketing but also about its success, recent name change and controversial tactics.
Scott Goldfine · June 09, 2011
A new report filed by CNN indicates the nation's pharmacies are subject of widespread rising thefts and robberies. This story got me fired up thinking about the solutions the security industry could offer these businesses and the associated opportunities for installing contractors and monitoring providers.
Scott Goldfine · June 02, 2011
Based on some comments I have received from a surprising number of manufacturers, I'm going to write a "CCTV 101" type blog.
Bob Grossman · May 24, 2011
Research firm Parks Associates released a new report that details the exploding market for smartphones, adding credence to the belief that installing security contractors will need to add mobile applications to their portfolios or eventually risk losing significant market share to competitors that do ...
Rodney Bosch · May 17, 2011
Having blogged on the repeal of the IRS 1099 reporting mandate, among other health-care reform reporting, I've become especially aware of the burden that health-care costs place on business owners of all sizes.
Rodney Bosch · May 10, 2011
In an earlier blog, I mentioned that innovation seemed in short supply at ISC West this year. That's not to say there wasn't anything new, just that you had to dig further to find it. So, digging I went ...
Bob Grossman · May 03, 2011