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From Monitronics to MONI: Inside a 10-Month Rebranding Campaign

Monitronics contracted with marketing firm Thoma Thoma of Little Rock, Ark., to guide it through an arduous process to redefine and rebrand the organization and its namesake.


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Milestone Systems spent the past year evaluating its business model and discovered wholesale change was needed in order to secure its position in the marketplace as a leading provider of open video management system platforms. Rodney Bosch · February 20, 2013

After its customer's voted SecurTek as Best Alarm System Company for the 2013 Consumer Choice Award (CCA), company president and CEO Barry Rogers shares what his firm does to keep clients happy. February 12, 2013

In my February issue Between Us Pros column, I address school safety in wake of December's horrendous shooting incident in Newtown, Conn. I spoke with several experts in K-12 security and some of the conversation is picked up here. Scott Goldfine · February 05, 2013

Following is how Mike Barnes (founding partner, Barnes Associates Inc.), Ron Davis (principal, Davis Marketing Group), George De Marco (managing partner, DECO Ventures LLC) and Bob Harris (president, The Attrition Busters) evaluate Vivint and its CEO Todd Pedersen. Scott Goldfine · February 03, 2013

Here is another example of why it’s important to train customers on handling intrusion alarms. Ashley Willis · January 24, 2013

Are you worried about AT&T entering the security market? Ken Kirschenbaum offers reasons why you shouldn't be too bothered about it. Ken Kirschenbaum · January 21, 2013

The January edition of SECURITY SALES & INTEGRATION includes our annual industry forecast as a cornerstone of our special 2013 Industry Forecast Issue. For the piece, I interviewed 20 of the industry’s most knowledgeable market analysts, business experts, systems integrators, manufacturer representatives and trade association directors. Some of their perspectives can be found in the magazine article, with the balance of their assessments appearing in separate Under Surveillance blog posts. Scott Goldfine · January 15, 2013

Despite a spirited lobbying effort by the Burglar and Fire Alarm Association of Michigan (BFAAM) and others, the state’s licensing standards have been upended following the signing into law of two bills that created the Security Alarm Systems Act. Rodney Bosch · January 14, 2013

Ken Kirschenbaum answers whether there any good legal reasons why security companies should not join their local Better Business Bureau chapters. Ken Kirschenbaum · January 14, 2013

The January edition of SECURITY SALES & INTEGRATION includes our annual industry forecast as a cornerstone of our special 2013 Industry Forecast Issue. For the piece, I interviewed 20 of the industry’s most knowledgeable market analysts, business experts, systems integrators, manufacturer representatives and trade association directors. Some of their perspectives can be found in the magazine article, with the balance of their assessments appearing in separate Under Surveillance blog posts. Scott Goldfine · January 14, 2013




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