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From Monitronics to MONI: Inside a 10-Month Rebranding Campaign

Monitronics contracted with marketing firm Thoma Thoma of Little Rock, Ark., to guide it through an arduous process to redefine and rebrand the organization and its namesake.


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The December issue of SECURITY SALES & INTEGRATION features the magazine's annual Top 30 Technology Innovations, in this case for 2012. I selected half of them but it was challenging to cut so many worthy products down to just 15. So I thought I would use this space to share three additional offerings that just missed the cut for my 2012 list. Here are those receiving honorable mention. Happy holidays! Bob Dolph · December 13, 2012

When learning about a 76-year-old widow slept with a hatchet under her pillow for protection after she had been robbed, a Power Home Technologies employee decided to pay it forward and installed a security alarm system for the woman free of charge. December 12, 2012

If a central station fails to contact an alarm subscriber during a power outage, is the dealer liable or the monitoring center? Ken Kirschenbaum · November 26, 2012

It behooves installing and monitoring companies to maintain competitive awareness, as well as possibly “borrow” concepts that may work for their own businesses. With that in mind, ADT is hitting the television airwaves with a new holiday-themed ad campaign focused squarely on raising awareness for its home automation offering, ADT Pulse. Rodney Bosch · November 20, 2012

How important is it to train customers to effectively handle an intrusion alarm system? An intrusion alarm incident at a Walgreens in Wauwatosa, Wis., offers a few reasons why alarm companies should regularly schedule follow-up meetings with clients to make sure they know what to do in the event of a break-in. Ashley Willis · November 20, 2012

What should you do if a customer has written a scathing review about your alarm company on the Internet? Ken Kirschenbaum · November 15, 2012

What should you do if a customer has written a scathing review about your alarm company on the Internet? Ken Kirschenbaum · November 15, 2012

SSI Associate Editor Ashley Willis talks with Mobotix Chief Sales Officer Dr. Magnus Ekerot about what the industry can expect in terms of technology for 2013. Read on as Ekerot tackles that question and explains how Mobotix can aid integrators in growing their businesses. Ashley Willis · November 14, 2012

November's issue of SECURITY SALES & INTEGRATION includes an exclusive case study of an advanced integrated video surveillance, access control and other systems solution being deployed at Central Piedmont Community College (CPCC) in Charlotte, N.C. SSI's Scott Goldfine speaks with Aaron Alexander, owner of the Security 101 branch in Charlotte, about some additional details regarding the CPCC project. Scott Goldfine · November 11, 2012

November's issue of SECURITY SALES & INTEGRATION includes an exclusive case study of an advanced integrated video surveillance, access control and other systems solution being deployed at Central Piedmont Community College (CPCC) in Charlotte, N.C. SSI's Scott Goldfine speaks with Aaron Alexander, owner of the Security 101 branch in Charlotte, about some additional details regarding the CPCC project. Scott Goldfine · November 11, 2012




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