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Is the Hunters-Farmers Analogy Fair to Salespeople?

Have salespeople been following the wrong analogy this whole time? Is it really broken into hunters and farmers?


Latest in Business Management

Security technology and product offerings are expanding faster than ever. Security distributors offer their insight to dealers and integrators on how to properly navigate to keep up with the latest trends. Scott Goldfine · June 15, 2016

A D V E R T O R I A L
Smart strategies can sell DIY solutions. SSI Staff · June 15, 2016

Bates Security and its BatesMobile took home the SAMMY for the Best Vehicle Graphics Design. Learn how the BatesMobile is catching the public's attention. SSI Staff · June 14, 2016

EBITDA for the second quarter increased by 9% or $343,234 to $4.3 million year-over year driven by lower marketing expenditures. Rodney Bosch · June 14, 2016

Social media isn't just for the kids anymore. COP Security of Alexander, Ark., is finding that its social media campaigns are reaching people 70 and older. The company won the SAMMY for the Best Social Media Campaign. SSI Staff · June 13, 2016

Bates Security utilizes its newsletters to the max. Its content-rich E-mail blasts help grow its brand, expand its social media presence and provides contact information. Bates Security won the SAMMY for the Best Company Newsletter (Print or Electronic). SSI Staff · June 10, 2016

Organizers of the well-attended ESX 2016 delivered on the event's theme to provide attendees with educational programming and networking opportunities to "explore, expand, exchange and evolve." Rodney Bosch · June 10, 2016

Alarm companies need to be on the lookout for the door knocking competition. Some are from legitimate competitors, while others might be unlicensed and doing whatever it takes to poach your subscribers. Ken Kirschenbaum · June 10, 2016

The Amherst, N.Y.-based security provider proved its false-alarm reduction mettle to take home the hardware at the 2016 Electronic Security Expo. SSI Staff · June 09, 2016

Vector Security won the SAMMY for the Best Display Advertisement thanks to its philosophy on clean, clear messaging. SSI Staff · June 09, 2016




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