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2015 Sales & Marketing Survey: Security Industry Sharpens Its Methods

Empowered like never before thanks to the advent of social media, customers wield what security practitioners say is the most powerful marketing determinant — word of mouth. As a result, Security Sales…


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As many as 390,000 current and former Homeland Security Department employees, contractors and job applicants may have had their private data compromised in a newly disclosed computer hack discovered last year. SSI Staff · June 18, 2015

How can your security systems integration company use contracts to tell if your sales team is excelling or putting the company at risk? Exari President of the Americas Terence Lee explains. By Terrence Lee · June 18, 2015

Security Sales & Integration magazine provides an overview of the 2015 Electronic Security Expo (ESX). Rodney Bosch · June 17, 2015

An argument could be made that ESX has supplanted ISC East as the third leading show after ISC West and ASIS. Here are 10 things to watch out for associated with this important industry show. Scott Goldfine · June 17, 2015

Residents in Douglas County, Colo., claim that Vivint sales representatives have ignored ‘no soliciting’ signs and have lingered on private property when selling security systems door-to-door. SSI Staff · June 17, 2015

Latest S-1 for Alarm.com, a leading smart home as a service (SHaaS) provider suggests valuation could exceed $670 million for the home automation industry's second public co. after Control4. Julie Jacobson · June 16, 2015

Aiming to achieve 100% customer satisfaction? June 16, 2015

Installing security contractors will need to pore through an array of benefits and other value-adds before deciding on just the right dealer program fit for their organization. We go in-depth with several administrators to uncover what the selection process can involve when considering offerings from central stations, manufacturers and security firms. By Erin Harrington · June 15, 2015

A Safe Home Security salesperson allegedly tricked a nine-month pregnant ADT customer into signing a five-year contract with his alarm firm. SSI Staff · June 12, 2015

The companies have teamed up to cross market DirectView's video surveillance and body worn camera technologies with Positive ID's biological detection and diagnostic solutions. SSI Staff · June 11, 2015




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