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Is the Hunters-Farmers Analogy Fair to Salespeople?

Have salespeople been following the wrong analogy this whole time? Is it really broken into hunters and farmers?


Latest in Business Management

Find out why Sonitrol of Evansville took home the SAMMY for the Best Promotional Giveaway Item for 2016. SSI Staff · June 08, 2016

In our ongoing effort to provide installing security systems integrators and dealers with the most accurate, useful and in-depth statistical data and analysis about the electronic security industry, Security Sales & Integration magazine hopes that you'll share some pieces of information about your company and its business practices, as well as your perspectives about the industry at large. SSI Staff · June 07, 2016

Alpha Video & Audio uses its premier sales brochure as a method of succinctly communicating general information about the company and to provide a quick snapshot of their solutions and services. The company won the SAMMY for Best Sales Brochure in 2016. SSI Staff · June 07, 2016

Dynamark Security Centers announced it has been working closely with the Numera business unit of Nortek to develop a national program for their mobile personal emergency response system (mPERS), known as Libris. SSI Staff · June 06, 2016

For the next two weeks, SSI will be highlighting the winners of the 2016 SAMMYs. Check out how a simple message is at the center of Protection 1's impressive marketing program. SSI Staff · June 06, 2016

Fadell will become an adviser to Alphabet, Google’s parent company. He will be succeeded by Marwan Fawaz, a former EVP of Motorola Mobility. Rodney Bosch · June 03, 2016

Axis Communcations acquired Cognimatics on Friday, a provider of video analytics solutions for the retail market. It's Axis' second acquisition this week. SSI Staff · June 03, 2016

Much has been made about the do-it-yourself (DIY) movement. How do security companies identify whether that or any other trend is simply a fad or a staple of the next game-changer in the industry? Ron Davis · June 03, 2016

The Distribution Issue June 03, 2016

Suffolk County residents and business will have to dial a 10-digit number beginning June 18, which means lots of alarm panels need to be reprogrammed. Rodney Bosch · June 02, 2016




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