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2015 Sales & Marketing Survey: Security Industry Sharpens Its Methods

Empowered like never before thanks to the advent of social media, customers wield what security practitioners say is the most powerful marketing determinant — word of mouth. As a result, Security Sales…


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The firms’ combined technologies will deliver the first on-demand, cloud-based security and operations video management system (VMS) with both cloud and on-premise recording. Rodney Bosch · June 11, 2015

A Pindrop Security study reveals that telemarketing calls where operators offer free home security systems to homeowners were the second most common telephone scam in 2014. SSI Staff · June 09, 2015

Security Sales & Integration's "Legal Briefing" columnist Ken Kirschenbaum discusses how security systems integrators can classify alarm equipment for tax purposes. Ken Kirschenbaum · June 09, 2015

The Electronic Security Association (ESA) will host its 2016 Leadership Summit Jan. 31 to Feb. 3, 2016 at Wild Horse Pass Hotel & Casino in Chandler, Ariz. SSI Staff · June 09, 2015

Complete Security Sales & Integration's seventh annual Operations & Opportunities Report (OOR) survey and enter a chance to win a $100 Amazon gift card. SSI Staff · June 08, 2015

IC Real Tech says its 720 and ALLie 360x360 cameras are the result of years of development. Together with its app, users can utilize their smartphones, tablets, and other devices to view a fully immersive visual experience, as if they were there standing in the location in real-time. By Robert Archer · June 08, 2015

Security industry experts discuss Apollo Global Management's acquisition of Protection 1 and ASG Security. Rodney Bosch · June 04, 2015

An AMP Security representative allegedly told a Tennessee woman that ADT had been purchased by a company in Japan to get her to sign a five-year contract with his company. SSI Staff · June 04, 2015

The Sales & Marketing Issue June 04, 2015

Building a strong technology sales team can be challenging. Industry experts share proven best practices for hiring, compensating and managing process in How to Hire, Compensate and Guide a Tech Sales Team. June 03, 2015




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