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How Selling Value to End Customers Leads to Recurring Revenue

Selling on value, says Viakoo CEO Bud Broomhead, requires systems integrators to show the client how their business will be improved by what the integrator is offering.


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SSI Staff · December 31, 2009

SSI Staff · December 31, 2009

SSI Staff · December 31, 2009

Recurring revenue from subscriber monitoring agreements for fire and intrusion alarm systems has traditionally accounted for a significant portion of an alarm dealer's income. This is a very successful business model and it will continue to be for decades to come. By Kevin Lehan · December 31, 2009

Security contractors are relying on the reach and cost effectiveness of online communications more than ever to win over new prospects and keep existing clientele engaged. SSI’s latest research also finds companies are compensating for economic shortfalls by allocating more of their operating budgets to sales and marketing. By Scott Goldfine · December 31, 2009

Sargenti has been in the business almost as long as I have, and I've known him for most of that time. A great deal of what happens in accounts financing in the alarm industry today is as a direct result of some of the innovative thinking that Sargenti has had through the years. By Ron Davis · December 31, 2009

With shoplifting and related crimes on the rise, merchants of all sizes are leveraging anti-theft technologies to mitigate their losses. The uniqueness of the retail space can be demanding, but installing security contractors with the right stuff can reap rewards. December 31, 2009

Security contractors are relying on the reach and cost effectiveness of online communications more than ever to win over new prospects and keep existing clientele engaged. SSI’s latest research also finds companies are compensating for economic shortfalls by allocating more of their operating budgets to sales and marketing. By Scott Goldfine · December 31, 2009

OK, the economy is in the dumps, customers have no money, and security services and contracts are being cut. Nobody said conducting business as normal would be easy. However, that being said, the security market is one that typically holds up pretty well during bad times and this recession is no different. December 31, 2009

Fast-growing APX Alarm of Provo, Utah, has lately raised indignation from dealers across the country, many of whom claim unscrupulous tactics used by some of its summertime door-to-door sales reps are soiling an entire industry's reputation. December 31, 2009




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