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Is the Hunters-Farmers Analogy Fair to Salespeople?

Have salespeople been following the wrong analogy this whole time? Is it really broken into hunters and farmers?


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SSI Staff · November 30, 2007

When the electronic security industry failed to grow like gangbusters immediately after 9/11 it became abundantly clear that economics is the most powerful force known to humankind. Even in the wake of the most heinous single attack ever carried out on U.S. soil and the advent of the war on terror, funding proved as difficult to track down as Osama Bin Laden and bureaucracy proved as hard a nut to crack as al-Qaida. Ultimately, and dishearteningly, the slumping economy... By Scott Goldfine · November 30, 2007

This month’s column addresses the subject of customer service, even though we just talked about it last month with Joel Matlin. By Ron Davis · November 30, 2007

The Central Station Alarm Association (CSAA) elected its new executive committee during its recent business meeting in Hawaii, and Benjamin Dickens Jr., has received the ... November 30, 2007

On the heels of its recent recapitalization, Alarm Security Group LLC (ASG), has acquired Turnersville, N.J.-based Matrix Security Group Inc., a commercial and residential security systems provider. Terms of the deal were not disclosed ... November 30, 2007

Honeywell’s First Alert Professional Security Systems convention by way of official theme urged more than 850 attendees to ponder a single question: “Are You Ready?” ... November 30, 2007

Security monitoring firm Westec InterActive Inc. has acquired Dallas-based Digital Witness LLC, a provider of video monitoring solutions and services to small- and medium-sized businesses ... November 30, 2007

Most industry prognosticators finally realized in 2007 that reports of security systems integrators’ demise have been greatly exaggerated. They are not idly standing by and letting IT VARs relegate them to the technology dust bin as ... By Scott Goldfine · November 30, 2007

Honeywell has joined with Rebuilding Together Long Island, an organization that restores homes for low-income elderly, disabled or single-parent families, to complete a two-day home renovation project for a ... November 29, 2007

Security Sales & Integration magazine has extended its call for entries to the 13th annual SAMMY Awards. Dealers and integrators are urged to submit their successes and accomplishments by Dec. 14 to enter into the industry’s ... November 27, 2007




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